Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day.
Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next.
We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary.
Marketing
Marketing is at the heart of Vestacy. We design and deliver distinctive brand experiences that fuel category growth and create a positive impact on society. Our global teams lead brand strategy, guardianship, and innovation, while local teams bring those plans to life in partnership with Sales. Media and digital expertise run throughout the organization, ensuring we measure both business and societal impact.
Together, these teams form a vibrant community where learning never stops. With access to our Marketing Academy, you’ll have endless opportunities to grow, upskill, and make your mark.
About the role
As Brand Manager for our Laundry portfolio, you will play a critical role in shaping, growing, and protecting one of Vestacy’s most important categories. You’ll take full ownership of developing and executing the annual brand plan, ensuring the brand is positioned for sustainable growth in a highly competitive market. Working closely with our global trade, brand, media, sales, and supply teams, you will translate consumer and shopper insights into winning strategies, compelling campaigns, and impactful brand activations.
This role is ideal for a commercially minded marketer who thrives on end‑to‑end brand ownership, enjoys working cross‑functionally, and is passionate about driving category penetration, brand love, and financial performance.
Your responsibilities
* Lead the development and delivery of the annual local brand plan, partnering with global trade and brand teams to build a robust NPD pipeline and a consumer‑centric communications strategy.
* Own the brand’s commercial performance, including the achievement of financial, P&L and market share targets.
* Drive cross‑functional collaboration with Global teams, Supply, Sales, and Finance to deliver successful commercial, innovation, and activation plans that meet strategic and financial objectives.
* Identify and champion business development initiatives (BDIs) grounded in strong consumer, shopper, and market insights to unlock incremental growth.
* Partner with media teams and external agencies to build fully integrated marketing campaigns (ATL, BTL, digital, shopper) that drive awareness, engagement, and conversion.
* Analyse and interpret multiple data sources (e.g., Nielsen, Kantar, internal reporting) to monitor brand performance and recommend corrective actions when needed.
* Support Trade Marketing with the development and execution of customer‑ and channel‑specific activation plans, product assortments, and promotional strategies.
* Partner closely with Sales teams, equipping them with compelling customer presentations and ensuring customer requirements are met to enable excellent in‑store execution.
The experience we're looking for
* Minimum 3 years’ experience in brand marketing
* Developed 360 campaigns: including both traditional TV as well digital such as programmatic, social, OLV, etc with understanding of best in class creative practices across digital channels
* Excellent analytical skills
* Bachelor's degree, an MBA a plus but not required
* Experience with digital marketing and online campaign management.
The skills for success
Data Analysis, Ecommerce, Adaptability and Innovation, Social Media, Ecommerce data, Digital Marketing Expertise, E-commerce Platforms, FMCG/Consumer Health Experience, Brand Management, Project Management, Analysing sales, Customer Relationship Management (CRM).
What we offer
We believe great work deserves great rewards. That’s why we offer numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives.
Equality
We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.
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