About the Role
This role involves being proactive in developing fresh, engaging and effective marketing and communications solutions through a mix of creative channels to deliver messaging that is on-brand and in line with the wider Marketing and Communications Strategy.
The Marketing and Communications Co-ordinator (Commercial Specialist) will develop, co-ordinate, implement and monitor tactical commercial marketing and communications plans to support the achievement of marketing and recruitment objectives for the Enterprise and Partnerships department, for areas such as business development, apprenticeships and work-based learning, and the Carnegie Conference and Events Centre.
Key Responsibilities
· Support the development, co-ordination and implementation of targeted, multi-channel marketing campaigns to support recruitment and engagement objectives across all commercial income generating areas of the College.
· Work proactively with a range of internal stakeholders (across Enterprise and Partnerships, Academic Schools, and Logistics departments) to understand their business requirements and translate these into tactical marketing plans.
· Work proactively as the designated “point of contact” for these areas, to drive the development and co-ordination of marketing plans and solutions to help deliver on business objectives.
· Develop compelling and appropriate propositions to promote college offerings in external markets, raising awareness of the College’s work and engaging with both internal and external audiences to celebrate the achievements of staff, students and our partners
Please refer to the job description which details the full description of the key
responsibilities and activities.
Qualifications and Experience
Essential:
o Educated to SCQF Level 8 or equivalent in a marketing or communications related subject
o Experience of implementing successful marketing campaigns and measuring and demonstrating success.
o Experience of using multiple marketing channels to attract a wide variety of audiences
o Experience of working proactively across departments with a diverse range of stakeholders to achieve positive outcomes
o Experience of developing tactical marketing plans across a range of channels to increase awareness, engagement and leads
Desirable:
o Degree or Professional Marketing Qualification
o Experience of implementing marketing campaigns within an FE or HE Environment
o Experience of using content management systems
o Experience of working within a high-performing marketing or communications team
o Events management experience
Skills and Attributes
Essential:
o A proactive, professional and flexible approach to work with the ability to work well in a team as well as on own initiative.
o Good organisation skills with the ability to work across multiple projects simultaneously, adapt to changing priorities and meet strict deadlines
o Creative and innovative with the ability to think laterally and problem solve effectively
Desirable:
o Full driving licence