Overview
This is a high-impact leadership role where you'll be responsible for driving strategic volume, margin, and revenue growth across our Direct, Indirect, and Leased & Tenanted channels. You'll lead brand distribution, customer prioritisation, and commercial execution across the region, all while building a team culture grounded in performance, development, and collaboration. In this role, you'll be at the heart of building strong regional performance through collaboration, coaching, and clear commercial insight. You'll lead a team of 12 dedicated colleagues across Key Account, Business Development, and Customer Development roles and foster an environment where people can do their best work and grow. With a strong coaching mindset and commercial focus, you'll set the regional strategy, embed Revenue Growth Management (RGM) principles, and lead delivery of a detailed business plan aligned to HEINEKEN's commercial goals. You'll also collaborate closely with cross-functional partners across RGM, Sales Support, Credit Control, Customer Marketing, and Customer Care.
Key Responsibilities
* Own the customer development strategy for the region, driving profitable growth and footprint expansion
* Inspire and coach a high-performing sales team, building capability in revenue management, category selling, and commercial negotiation
* Take ownership of the regional P&L, balancing top-line delivery with bottom-line optimisation
* Build and maintain strong customer relationships, leading strategic commercial negotiations
* Drive flawless execution of our brand agenda and enable your team to sell with clarity and purpose
This role blends commercial leadership with people development. You'll be a confident, inclusive leader with a track record of success in a sales environment and strong commercial acumen.
Qualifications
* Experience leading high-performing teams and creating a culture where people thrive
* A curious, insight-led mindset with a focus on data-driven decision making
* A passion for the On Trade and the ability to energise and influence others
* A core understanding of stakeholder communications is important
Salary & Benefits
* Salary: c£90,000 (depending on experience) plus 15% of base salary as a benefits allowance plus full benefits listed below
* Annual bonus
* Benefits Allowance (15% of base salary)
* Company-funded Private Medical Healthcare
* Double-matched pension (up to 10%)
* 35 days annual leave (holiday trading available) + 3 public holidays
* Flexible benefits, including a retail discounts platform
* A quarterly allowance to purchase our delicious ciders and beers (low and no alcohol options available)
You may also get involved with one of our colleague networks where groups of colleagues from all over the business work together to promote diversity and inclusion.
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