Baxi Heating is a leading UK manufacturer of sustainable heating and hot water solutions, with 160 years of heritage and a strong commitment to supporting the UK’s transition to low carbon heating. As part of the BDR Thermea Group, Baxi plays a pivotal role in shaping the future of residential heating.
Key Responsibilities
Product Strategy & Ownership
* Own and evolve Baxi Heating’s Heat Network and HIU (Heat Interface Unit) product strategy aligned to UK & Ireland business objectives, driving and measuring successful delivery of those products and solutions in UK and Ireland.
* Be a Use Case owner for UK and Ireland and build clear value proposition with use cases such as renovation apartment building and new apartment building.
* Act as the recognised internal product owner and subject matter expert for Heat Network, HIU and apartment solutions.
* Develop and maintain a multiyear product and solution roadmap aligned to regulatory change, market trends and portfolio strategy with levels of priority.
New Product Development & Market Launch
* Lead end‑to‑end NPD and Market Launch Process (MLP) activities from concept through launch and post‑launch review.
* Define product requirements, specifications, performance targets, pricing frameworks and launch timing by working closely with internal stakeholders of UK & Ireland OpCo.
* Work closely with BDR Thermea Group R&D, BDR Thermea Group Commercial BA and engineering teams to ensure technical feasibility, quality and compliance.
Product Lifecycle Management
* Manage the full product lifecycle including introduction, growth, optimisation, range rationalisation and end of life.
* Drive range simplification and cost‑down initiatives to improve operational efficiency and profitability.
* Ensure accuracy of product data, documentation and specifications.
Commercial Performance
* Own revenue, margin and profitability for the residential heat pump portfolio.
* Develop pricing strategies that balance competitiveness, value positioning and margin protection.
* Monitor sales performance, forecast demand and support annual budgeting and strategy cycles.
Market, Customer & Channel Focus
* Act as the voice of the customer, incorporating installer, merchant, developer and end‑user feedback.
* Commission and interpret market research, customer insight and competitive analysis.
* Support sales teams with product training, technical positioning and customer engagement.
* Engage in VoC (Voice of Customers) sessions.
Marketing & GoToMarket
* Work with marketing to develop compelling value propositions, launch materials and sales collateral.
* Train sales team on launch of new products & solutions.
* Ensure sales teams and channel partners are equipped to execute effectively.
* Support exhibitions, industry events and customer demonstrations.
Regulatory, Innovation & Future Development
* Track and interpret UK and EU regulatory developments.
* Translate regulatory change into clear product and portfolio requirements.
* Identify innovation opportunities in system design, controls, integration and installer experience.
Stakeholder Management
* Build strong cross‑functional relationships across Baxi Heating, BDR group and the wider Group commercial functions.
* Collaborate with central Product Management, Commercial BA and Development Unit teams.
* Engage cross‑functionally to influence component roadmaps and future capability.
Knowledge, Skills & Experience
Essential
* Proven experience in a Product Manager role, or strong understanding of the commercial HVAC industry.
* Demonstrable experience leading NPD projects and product launches.
* Commercially astute with experience owning pricing, margin and revenue performance.
* Strong stakeholder management and influencing skills.
Desirable
* Experience within HVAC or building services manufacturing.
* Familiarity with UK low‑carbon heating regulations and standards.
* Experience working with installer, merchant, M&E, contractors.
Personal Attributes
* Commercially driven with strong ownership and accountability.
* Analytical, data‑led and outcome focused.
* Customer centric with a clear understanding of customers needs.
* Collaborative and credible within cross‑functional teams.
At BDR Thermea Group, we believe that diversity, equity, and inclusion (DE&I) are critical to our success. We are committed to creating a workplace where every potential future employee feels valued, respected, and empowered to bring their whole selves to work.
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