CATEGORY/FUNCTION/TEAM INTRODUCTION The DMC team integrates Digital Marketing, Media, Retail Media, e-Commerce and Shopper Marketing, seeking to bring the best consumer experiences for our brands in Home Care. Our key mission is to be Unilever’s fully integrated growth driving acceleration engine that drives our brands to be unmissable through planning and delivery of world class Digital Marketing, Media, Digital Commerce and Shopper Marketing.
The Commerce Manager looks after eCommerce and Retail Execution (shopper marketing) projects for Home Care in the UK, with an approx. You will be an eCom pro, responsible for landing the strategy and pushing for growth, whilst getting to also lead on shopper marketing initiatives for our 5 brands: To succeed in this role, you need a strong understanding of the UK retail landscape and know what it takes to ensure Unilever’s brands can be visible and impactful at the key digital touchpoints on the shopper journey to purchase.
The role works closely with the sales/category/marketing teams and DMC team, working on the category's growth plans for the UKI cluster and to guarantee their perfect execution, across all Commerce channels, customers and levers (Omni, Value Channel, Pure Players, Quick Commerce | Portfolio, Content, Supply Chain, Media...). You will report into the Senior Commerce manager.
eCom Strategy & Planning:
Ensure that customer plans (assortment, promotion, taxonomy…) Control and enable ruthless execution of the plan by the sales, the retail media and Content team (big bet launch; Deep collaboration with the DMC to pioneer on the digital landscape, especially around social, influencers, shopper marketing and retail media
eCom Execution, Financial and Market Share Tracking:
Monthly report channel performances with deep insights and performance understanding.
Track and analyse the performance of digital commerce initiatives, using data to drive continuous improvement and inform future strategies.
Enable the adaptation of the innovation to match online requirements.
Ensuring the development of a portfolio tailored to the needs of the various eCommerce channels following insights from Digital Net Revenue Management analysis.
Coordinate the certification of Unilever portfolio for online requirement (ISTA 6, FFP…) with the global teams and UK.
Develop and execute shopper marketing strategies across Homecare projects: Create programs to drive traffic & engagement for our brand launches
Work closely with Brand Marketing and retail execution teams to align on goals and strategies, guiding with the homecare strategies
Work closely with marketing, sales, and supply chain teams to ensure cohesive and effective digital commerce strategies.
Collaborate within DMC Commerce and Media teams to elevate holistic and iterative instore and performance marketing planning, execution and optimization across Pureplay and Omni retail media, and bricks & mortar stores.
You will need to be an excellent communicator, have strong project management skills
Proven experience in commercial and category/marketing roles.
Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross-functional teams.
Measurement and continual improvement mindset, with the ability to analyse data and insights to inform strategic decisions.
Unilever business acumen, understanding how digital marketing and eCommerce fits into the bigger picture.
PASSION FOR HIGH PERFORMANCE: Has an owner’s mindset, using data and insight to make decisions.
The candidate must have hands-on experience leading digital commerce strategies across both omnichannel retailers (e.g., This includes portfolio planning, digital shelf optimisation, content readiness, and performance tracking—ideally within FMCG or CPG.
Experience in planning and delivering shopper marketing initiatives that drive in-store and online conversion is essential. The ideal candidate can create and execute impactful retail campaigns in collaboration with brand, sales, and customer teams, aligned to commercial and marketing objectives.
Cross-Functional Collaboration & Data-Driven Decision Making
They should be able to analyse channel performance and customer data to guide strategy, measure ROI, and continually optimise execution.