What is the role: The Social Media and Communication Coordinator at AK Retail Group is responsible for managing and executing the company’s social media strategy to enhance brand presence and engagement What you will do : Social Media Management: Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, X, Threads, YouTube and TikTok. Schedule posts to ensure a consistent online presence and respond to comments and messages. Content Creation: Collaborate with the marketing, creative & paid socials teams to produce engaging content, including graphics, videos and UGC. Ensure content adheres to brand guidelines and maintains a cohesive look. Campaign Management: Plan and execute social media campaigns to promote new products, movements, trends and events. Align social media efforts with broader marketing campaigns. Community Engagement: Build relationships with online communities, influencers, and brand advocates. Organise and participate all influencer PR opportunities and content. Market Research: Stay updated with social media trends and conduct competitor analysis to identify opportunities. Provide insights and recommendations based on market research. Reporting and Analysis: Track and analyse social media metrics to measure campaign effectiveness. Prepare weekly performance reports and make data-driven adjustments. What you will bring: Creative thinker. Exceptional copywriting skills. proficiency social media platforms, tools, and analytics. Working knowledge of video & photography editing software’s. Undeniable commercial awareness & a clear appreciation of SEO.