Job Title: Head of Brand & Marketing
Location: London
A globally recognized lifestyle brand known for its playful, trend-led designs across accessories, fashion.. With a strong digital presence and loyal customer base, the brand continues to evolve through creative collaborations, innovative campaigns, and a bold approach to marketin
g.The Ro
leWe are seeking a commercially driven and creatively minded Head of Brand & Marketing to lead the development and execution of a global brand strategy. This role will be responsible for elevating brand positioning, driving customer engagement, and delivering impactful multi-channel marketing campaigns that support continued growth across e-commerce and retai
l.Key Responsibiliti
* esDefine and lead the overall brand and marketing strategy, ensuring alignment with business objectives and growth targe
* tsOversee all brand communications, ensuring consistency in tone, visual identity, and messaging across all channe
* lsDevelop and execute integrated marketing campaigns across digital, social, influencer, PR, and reta
* ilDrive brand awareness and customer acquisition through innovative and data-driven marketing initiativ
* esLead and mentor a high-performing marketing team, fostering creativity and collaborati
* onManage external agencies, influencers, and brand partnerships to maximise reach and engageme
* ntOwn the marketing budget, ensuring effective allocation and strong R
* OIAnalyse campaign performance and customer insights to continuously optimise strate
* gyCollaborate cross-functionally with product, e-commerce, and retail teams to align brand initiatives with product launches and trading pla
nsKey Requiremen
* tsProven experience in a senior brand or marketing leadership role, ideally within fashion, lifestyle, or consumer bran
* dsStrong understanding of digital marketing, social media, influencer marketing, and e-commer
* ceDemonstrated success in building and scaling brand presence in competitive marke
* tsCommercially astute with the ability to balance creativity and performan
* ceExcellent leadership and team management skil
* lsStrong project management and organisational capabiliti
* esPassion for fashion, youth culture, and emerging tren
ds