Company Description
Klyk exists to make circular IT the norm for every business in the UK. We’re a B Corp certified circular IT and managed services company on a mission to prove that sustainable technology isn’t a compromise – it’s a better way to run IT. We refurbish devices, manage IT estates, secure data, and run device donation programmes that tackle the digital divide. Our B Corp score of 138.5 is among the highest of any IT business globally.
We’re also increasingly focused on AI – helping our clients understand, adopt, and integrate AI solutions into their operations so they can work smarter. We work with organisations of all sizes, from high-growth startups to large corporates, and we’re scaling fast.
We’re based in Park Royal, London, and our ambition is to build the dominant brand in IT services – the name every business thinks of when they think about the smartest, most responsible way to manage their IT.
We’ve recently completed a significant hiring push across sales, engineering, and customer success. Now we need a marketing executor who can turn our story and momentum into a pipeline machine.
Role Description
This is a foundational hire and a hands-on-role - you’ll be the person who builds and runs the campaigns, writes the copy, sets up the automations, pulls the data, and optimises what’s working.
We have strong fundamentals (an in-house content capability, a growing LinkedIn presence, a clear B Corp story) but we haven’t yet built the marketing machine that a business with our ambition requires.
You’ll have real ownership of the marketing output from day one – the autonomy to run campaigns, test ideas, and move quickly.
We’re believe we're building a generational company that leaves a permanent mark on the IT industry. A big part of this role is also helping to shape the culture of our marketing and sales team – setting the standard for work ethic, energy, and always going the extra mile.
Marketing strategy and Leadership
• Define and execute Klyk’s marketing strategy across all channels, aligned to commercial targets and company vision.
• Own the marketing budget and be accountable for ROI, pipeline contribution, and brand growth.
• Build the marketing function over time – hiring, managing, and developing the team as the business scales.
• Act as the voice of the market internally – feeding insight on competitors, positioning, and buyer behaviour into product, sales, and leadership decisions.
Brand positioning and communications
• Own Klyk’s brand identity, messaging, and positioning across every touchpoint – from the website and sales collateral to PR and social media.
• Sharpen positioning across service lines to resonate with target buyer personas: IT Directors, Procurement, CFOs, and Sustainability/CSR leads.
• Leverage Klyk’s B Corp certification and circular economy credentials as genuine commercial differentiators – not just a badge.
• Lead PR, thought leadership, and external communications to build Klyk’s profile as a category leader in circular IT.
Demand Generation & Lead Engine
• Design and execute multi-channel campaigns (paid search, paid social, email nurture, SEO, content syndication) to generate qualified inbound leads across Klyk’s service lines.
• Build and optimise the marketing funnel from first touch to SQL handoff, with clear attribution and conversion tracking at every stage.
• Establish lead scoring and routing processes to ensure the sales team receives high-quality, sales-ready leads.
Digital Content & SEO
• Develop Klyk’s SEO strategy and organic content roadmap to drive sustainable inbound traffic and domain authority.
• Own the website as a conversion engine: landing pages, CTAs, lead magnets, A/B testing, and CRO.
• Collaborate with the wider team on video, social, and thought leadership content that converts – not just engages.
Marketing Technology
• Select, implement, and manage the marketing technology stack (CRM/marketing automation, analytics, ad platforms, attribution tooling).
• Build dashboards and reporting that give the CEO and sales team real-time visibility into pipeline health, campaign ROI, and lead quality.
Partnerships and Events
• Identify and develop co-marketing partnerships with complementary businesses and industry bodies.
• Lead Klyk’s presence at trade shows, exhibitions, and industry events with pre- and post-event campaigns that maximise ROI.
• Support outbound sales efforts with targeted ABM campaigns, collateral, and enablement materials.
What we're looking for
Must have's
• 5+ years in B2B marketing with ideally a 1-2 years in a senior role - with experience in a SaaS, Technology or IT related area
• Proven track record of building and scaling a marketing function, not just running one someone else built.
• Strong demand generation expertise: you understand funnels, attribution, paid media, email, SEO, and how they all connect to revenue.
• Deep hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and marketing automation (HubSpot, ActiveCampaign, or similar).
• Strategic brand thinker who can also roll up their sleeves – comfortable setting the one-year plan and writing the landing page copy in the same week.
• Strong analytical mindset: comfortable with attribution modelling, funnel metrics, and data-driven optimisation.
• Experience managing marketing budgets and reporting on ROI to senior leadership.
• AI-first mindset with demonstrable experience of using AI tools to build scalable marketing systems – from content production and campaign automation to data analysis and personalisation. You don’t just use AI; you build repeatable workflows with it.
Nice-to-haves
• Experience marketing IT services, technology, managed services, or SaaS businesses.
• Comfort operating in a founder-led, fast-moving environment where you’ll need to be both strategic and hands-on.
• Experience with P&L ownership or direct commercial accountability for marketing spend and revenue contribution.
• Experience supporting or marketing into complex, multi-stakeholder B2B sales cycles with longer decision timelines.
• Track record in employer branding, internal communications, or recruitment marketing.
What's on offer
• A genuine opportunity to shape and own a function from the ground up in a company with real commercial momentum.
• Direct access to the CEO and co-founders
• A B Corp certified company with a mission that actually shows up in the P&L, not just the brand deck.
• Flexible hybrid working from our Park Royal HQ
• Competitive salary, performance bonus linked to pipeline and revenue targets, and equity via our EMI Share Option Plan – we want you to have a real stake in what we’re building.
• 25 days annual leave plus bank holidays.
• The chance to work with a team that’s genuinely building something different in the IT industry.