Paid Social Content Lead Leeds (Office-based – Landmark Building, LS11)
£35k DOE | Full-time
Smile White is the UK’s fastest-growing dental brand- and we’re scaling. We’re looking for a Paid Social Content Lead to join our growing in-house marketing team.
You’ll be the creative force behind our Meta, TikTok and YouTube ads - scripting, filming, editing and iterating content that stops scrolls and drives results.
Concept & produce platform-native ad creatives (Meta, TikTok, YouTube)
Film & edit short-form video ads that convert
Test hooks, angles, and messaging alongside PPC & Brand teams
Optimise creative based on ROAS, CTR, CPC, and retention
Build modular assets for rapid creative testing & scaling
✨ Are fluent in short-form video trends, storytelling, and editing
Understand the link between creative + performance
Love working at pace, iterating based on real-time data
Have experience with paid social ad content (agency or brand side)
Play a key role in an incredibly fast-growing brand reshaping UK dentistry
Work in a high-performing, collaborative and creative team
Based in our Leeds HQ (Landmark Building, LS11)
Fast progression, creative ownership, and real impact