TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics, and Data Science programs.
TripleTen LATAM is among the Top 3 EdTech companies in LATAM and are on track to become the regional leader. We’re recognized as absolute leaders in paid advertising performance within the EdTech space in LATAM.
Now we’re looking for a Chief Marketing Officer who will help us maintain sustainable growth while reducing CAC — by strengthening our performance and developing content marketing organic and reputation streams.
What You Will Do
* Develop and execute integrated marketing strategy balancing organic growth and performance channels
* Build and scale content marketing operations as a primary acquisition and engagement driver
* Launch and grow SEO and Partnership Marketing from scratch as sustainable acquisition channels
* Scale influencer marketing operations and creator partnerships systematically
* Optimize paid advertising channels (Facebook, Google, TikTok, YouTube) for efficiency and ROI
* Establish brand positioning and reputation building frameworks across markets
* Build advanced attribution models measuring both performance and brand impact
* Optimize marketing spend allocation across paid and organic channels using data-driven decision making
* Manage and develop specialists across Content Marketing, SEO, User Acquisition, Influencer Marketing, Analytics, and Partnership Development
* Build operational excellence through systematic planning, execution tracking, and team retrospectives
* Drive cross-functional collaboration between content, product, and performance marketing teams
Requirements
* Deep expertise in content marketing and organic channel development with proven track record of building SEO, partnerships, or content programs from scratch
* Strong background in paid advertising across major platforms (Meta, Google, TikTok, YouTube) with ROI optimization experience
* Experience scaling multiple organic channels with demonstrated results — 40%+ of traffic from non-paid sources
* Strong analytical background with practical experience in multi-touch attribution, brand measurement, and performance analytics
* Team leadership experience — developing marketing specialists across both organic and paid functions, driving measurable performance improvements
* Product-minded approach to marketing with focus on user journey optimization, lifecycle metrics, and long-term value creation
* Experience working across international markets, ideally including LATAM
Bonus Points For
* EdTech or online education marketing experience with understanding of long conversion cycles
* Experience managing $300k+ monthly marketing budgets across paid and organic initiatives
* Proven track record of reducing CAC through organic channel development
What We Can Offer You
* Opportunity to lead and shape the entire digital marketing strategy for one of LATAM’s top EdTech companies
* High autonomy and ownership — full decision-making power over channel strategy, team structure, and budget allocation
* Fully remote collaboration
* Data-driven culture with transparent metrics, experimentation mindset, and quick feedback loops
* Room to launch new channels and creative growth experiments with measurable business impact
* Competitive compensation package
* Stock options available for outstanding candidates
* Mission-driven company changing thousands of people lives and careers every year!
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