Responsibilities
* Craft high-impact LinkedIn content including short-form posts, long-form narratives, infographics and executive ghostwriting, tailored to enterprise technology themes that resonate with CIOs, CTOs and senior IT decision-makers.
* Shape and maintain a distinct editorial voice aligned to brand tone, values, and audience expectations.
* Collaborate with subject matter experts, product marketers, and executives to translate technical concepts into compelling social narratives.
* Repurpose longer-form assets (e.g. blogs, whitepapers, webinars) into concise, engaging, LinkedIn-native formats.
* Build and manage a strategic content calendar, supporting brand storytelling, product visibility, and thought leadership goals.
* Monitor content performance and LinkedIn trends to continuously refine voice, format, and messaging for maximum engagement.
* Contribute copy to support wider LinkedIn content assets such as banners, carousels, videos, and employee advocacy posts as needed.
Qualifications
* Previous professional copywriting experience, ideally within B2B tech, telecom, or SaaS.
* A portfolio of LinkedIn posts or social-first B2B content that demonstrates clarity, impact, and relevance to enterprise audiences.
* Strong ability to write sharp, on-brand copy under tight deadlines and adapt to varying tones (brand, executive, product).
* Confidence in translating technical topics into accessible, story-driven content.
* Understanding of LinkedIn's editorial best practices like formats, tone, trends, and performance levers.
* Excellent communication and collaboration skills to liaise with marketing, comms, product, and leadership teams.
* Experience with content analytics tools is an added advantage.
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