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Ref: 23326
The Skills You'll Need: Mandarin, Digital marketing, Google ads, Amazon Ads, SEO
Your New Salary: up to £40k
Location: Reading - Office based
Perm
Start: ASAP
Mandarin speaking Marketing Manager - What You'll be Doing:
Paid Media (Google & Meta)
* Own and manage paid media across Google Ads and Meta platforms to drive traffic, conversions, and revenue growth for the D2C website.
* Plan, launch, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, Paid Social, and remarketing channels.
* Continuously test creative, audience targeting, bidding strategies, and landing page performance to improve campaign efficiency.
* Manage and allocate budgets effectively to maximise ROAS and achieve performance targets.
* Work closely with paid agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
* Monitor industry trends, platform updates, and competitor activity to identify new growth opportunities.
Amazon Advertising (AMS & DSP)
* Manage and optimise Amazon campaigns including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
* Develop Amazon media strategies aligned with product launches, promotional periods, and seasonal campaigns.
* Monitor keyword performance, search term reports, and competitor activity to identify growth opportunities.
* Collaborate with the Amazon team to ensure alignment between advertising, product listings, and conversion optimisation.
SEO & Affiliate Marketing Support
* Support the SEO strategy by collaborating with internal teams and external SEO agency to improve organic performance for D2C site.
* Support the development and optimisation of the affiliate program to drive incremental revenue and customer acquisition for D2C site.
* Identify opportunities to scale customer acquisition through an integrated, multi-channel performance strategy.
* Track, analyse, and report regularly on campaign performances, and provide actionable insights to stakeholders.
* Use data to identify growth opportunities, optimise channel mix, and improve marketing efficiency.
Mandarin speaking Marketing Manager - The Skills You'll Need to Succeed:
* Solid digital marketing working experience, including at least 2 years’ proven experience managing paid media campaigns, either in-house or on agency side, ideally for B2C eCommerce.
* Hands-on experience with Google Ads, Meta Ads, Amazon AMS and DSP.
* Proven experience managing and working with external agencies to deliver performance against commercial targets.
* Experience or working knowledge of SEO and affiliate marketing.
* Strong analytical skills with a commercial mindset, with the ability to translate insights into actionable improvements.
* Excellent time management and strong stakeholder communication skills.
* A proactive team player with a collaborative mindset.
* Comfortable working in a fast-paced, performance-driven environment.
* Fluent in English; Mandarin is an advantage
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We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.
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