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Regional account executive

Leeds
Avidity
Regional account executive
Posted: 29 October
Offer description

Regional Account Executive

McCurrach on behalf of Carlsberg Britvic

Area Covers Leeds & Surrounding areas

Salary up to 35k, 20% performance bonus, company car & fuel card provided

Permanent, Full-Time

Passionate about the most iconic and popular beers and soft drinks? Carlsberg Britvic is the largest multi-beverage supplier in the UK, home to iconic brands such as Carlsberg Danish Pilsner, 1664, Poretti, Brooklyn Ale, Hobgoblin and Wainwright, alongside soft‑drink brands including J2O, Robinsons, Tango, London Essence and the Pepsi portfolio.

Build and maintain long‑term relationships with stakeholders within cash and carry wholesale depots, managing wholesalers such as Booker, Bestway, and Unitas Wholesale, and growing sales of brands across the account base through close collaboration with key customers.


Responsibilities / Opportunities

* Range development (local flexibility)
* Grow space on fixture, merchandising & incremental displays/visibility
* Stock compliance check/availability management & HQ ordering (no OOS and rectify if needed)
* Agree on/ order volume for promotions and NPD
* Local budget management to unlock opportunities & short‑dated stock TBC
* Develop deep understanding of drinks category, wholesale businesses, regional priorities and competitor activity to provide informed recommendations to internal and external stakeholders
* Grow regional stakeholder relationships e.g. depot managers, buyers, area managers, field sales teams and retail & third‑party wholesale field team
* Regularly review depot/key stakeholder performance
* Attend RTM stakeholder meetings to share plans ahead of time and unlock local partnership opportunities
* Liaise with supply‑chain team – forecasting, tracking, reviewing sales performance, stock rotation/run rate, de‑list risk, etc.
* Partner with customer account team to ensure two‑way awareness and insight regarding account & competitors
* Ownership of events and/or trade shows
* Collaborate with branch and regional managers to align on target retail accounts to be developed, passed on and onward support for the relevant team to pursue opportunities
* Prepare and execute a regional sales plan aligned with business objectives
* Collaborate with Symbols and Indies Field team, Regional Sales Manager and CDEs as required


Profile

* Analytical & commercial acumen
* Comfortable working autonomously and being out on the road
* Sales/negotiation skills
* Excellent presentation & communication skills
* Able to prioritise, hands‑on approach, able to get stuck in!
* Previous experience within wholesale or impulse channel preferred
* Knowledge of category data, performance data, evaluating and putting forward a proposition
* Competent PowerPoint, Excel, Word
* Live within territory
* UK driving licence


Seniority level

* Entry level


Employment type

* Full-time


Job function

* Sales and Business Development
* Business Consulting and Services
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