Your new companyYou will be working for a membership organisation which protects and supports health professionals. This organisation is based in Glasgow city centre, and they are looking to add a Marketing Manager to their team on an initial 6 month contract basis.
Your new roleThe purpose of this role is about understanding the organisation's members and customers - and building awareness about how the organisation's products and services can satisfy their needs. This organisation is looking for an experienced and versatile marketing manager. Their ideal candidate will have experience developing and executing marketing campaigns while managing working with a range of internal and external stakeholders. You will also be comfortable with day-to-day marketing activities as well as long-term strategy and thriving with tight deadlines and changing needs.Key Responsibilities:
1. Develop marketing plans with specific objectives across different channels and audience cohorts
2. Lead the execution of marketing campaigns from start to finish, leveraging internal and external support and driving collaboration
3. Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
4. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, com...