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Marketing executive

Wednesbury
Permanent
Marketing executive
£30,000 a year
Posted: 10h ago
Offer description

Role - TRADE MARKETING EXECUTIVE c£30k Excellent Benefits FLEXIBLE WORKING (3 or 4 DAYS PER WEEK IN OFFICE TO SUIT) * ESTABLISHED GROWING BUSINESS * EXPERIENCE IN A FAST PACED FMCG ENVIRONMENT ESSENTIAL * TWO DAYS PER WEEK IN MIDLANDS TO ATTEND SALES & MARKETING TEAM MEETINGS Our client is a leader in their field and due to continued growth, have an exciting role. They are seeking a driven Trade Marketing Executive who will be responsible for developing and executing trade marketing plans aligned to the brand strategy and in-year plans. Duties and Responsibilities * Develop and execute trade marketing plans and campaigns aligned to brand strategy and in year plans * Create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through and support joint business objectives * Creation and management of all marketing assets encompassing brand imagery & photography, digital optimisation, marketing materials, trade adverts, branded merchandise * Bring brand strategies to life across both physical and digital touchpoints. * Plan and execute best in class trade plans across EPD & NPD * Delivery of annual trade shows and key customer events * Creation and execution of annual trade press plans both offline/online * Collaborate with multiple suppliers to source, develop, and produce permanent and temporary point of sale (POS) materials. * Day to day point of contact and key support for sales team requirements including decks / POS / imagery etc. * Monthly management of the website and LinkedIn page ensuring correct, up to date and engaging content * Be able to apply internal and external data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement. * Build strong working / collaboratively relationships across key departments: Sales, Purchasing, Finance, Technical * Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively. * Manage marketing budget and variety of projects Skills and Experience * Shopper/Trade Marketing or Customer marketing experience, ideally within FMCG organisations * Marketing qualification * Project management experience * Digital marketing knowledge * Experience working with creative and production agency suppliers * Experience of working collaboratively with cross functional teams if you feel you have the skills and experience necessary, please upload your CV in the first instance

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