Summary Of The Role
Are you an accomplished social media professional with a passion and interest in health and fitness? If so, we’d love to hear from you.
We’re on the lookout for a professional and experienced Social Media Marketing Executive who can contribute to our overarching digital marketing strategy, elevate our brand, and grow our social media presence with dynamic, engaging, and interesting content across various channels and our entire product range, including personal training, yoga, Pilates, sports massage, and other exercise specialisms.
Alongside other marketing and operational colleagues, you’ll be responsible for planning and creating captivating content that aligns with our brand values and keeps pace with topical and contemporary trends.
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We are HFE (Health and Fitness Education), a rapidly growing learning provider known for excellence and growth. We are considered one of the foremost training providers in our sector, trusted by industry regulators, awarding organizations, and employers as the ‘go-to’ education business in the active leisure sector.
Driven by our purpose and guided by our values, we strive to deliver the highest quality training and assessment services. We are committed to customer service, continually improving our offerings and exceeding customer expectations.
Our courses go beyond certificates; they provide a transformative experience enabling students to develop and reach their full potential, equipping them with the knowledge, skills, and expertise needed to excel.
Required
The successful candidate will perform a wide range of social media marketing duties, including but not limited to:
* Conducting market research to identify current and emerging trends, informing content development.
* Collaborating with internal teams and external partners to streamline content creation.
* Delivering key messages, educational snippets, and engaging content on camera, alongside colleagues.
* Managing the social media calendar to ensure timely content delivery.
* Recording and editing high-quality videos to maximize engagement (training available).
* Strategically posting content across platforms to optimize reach and visibility.
* Monitoring content performance with analytics tools to refine strategies.
* Engaging with online communities to foster brand loyalty.
* Experimenting with new content formats like live streams or interactive posts.
* Coordinating with marketing and design colleagues for cohesive campaigns.
Applicants must demonstrate a proven track record in social media content creation, with a keen eye for detail and high professional standards. Ideally, candidates will have at least 1 year of paid social media experience or success with personal/professional projects.
You should be proficient with image and video editing tools such as Canva, Hootsuite, Adobe Photoshop, and Premiere Pro. A solid understanding of digital marketing strategies (SEO, PPC, affiliate marketing) is essential to collaborate effectively with other marketing professionals, graphic designers, and content creators.
Excellent communication skills, both verbal and written, are a must.
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