We have an exciting opportunity for an exceptional Commercial/ Consumer and Trade Marketing Leader to join an iconic brand that is celebrating their 200th years anniversary this year. In this role, you will drive marketing activities to enable the commercial teams to meet regional targets, develop UK, ROI & EMEA marketing strategy to build the Clarks global brand and ensure we deliver the best Clarks consumer experience through all touch points. As the head, you are accountable for delivering an holistic marketing approach and the development of the brand that drives desire and emotional connections with consumers.
We have hybrid working and candidates must be able to come in to our head office located at 40 High Street, Street, Somerset, BA16 0EQ at least 2-3 days per week.
What You'll Be Doing
* Provide strategic input into group marketing strategy. Lead the development and execution of the UK, ROI & EMEA marketing strategy
* Lead the development of plans for each part of the marketing mix to ensure the Clarks brand has an aligned and best possible presentation across all channels and media.
* Lead the development of implementation plans for retail presence and retail marketing to ensure the Clarks brand has the best possible presentation across all retail formats in-line with the Global and Regional Strategies.
* Ensure Clarks brand assets and marketing material are effective.
* Partner with commercial teams to deliver a consistent and relevant brand experience.
* Lead the UK, ROI & EMEA marketing team - developing capability of the team
* Develop a strong partnership within the global marketing team
* Oversee the suite of external agencies and suppliers. Adopt global evaluation of agency performance to ensure consistency, best practice and cost efficiency.
* Evaluate & report on marketing activity in UK, ROI & EMEA developing a simple set of key performance indicators.
* Lead and oversee any regional creative and messaging, including the development of regional assets, ensuring those assets are on-brand and meeting all guidelines.
What You'll Bring
Essential Skills & Knowledge:
* Strong background in Commercial Marketing is required.
* Consumer and trade marketing across demographic profiles.
* Clear knowledge of effective consumer and trade communication strategies.
* Footwear and/or Apparel industry
* Strong understanding of the full marketing mix, including trade and ecommerce marketing
* Developing strategic marketing plans and seasonal execution plans.
* Formal and informal ways to deliver consumer insight.
* Develop and deliver marketing operations processes.
Successful Experience:
* Proven success as a Brand/Marketing Manager in a Regional or key Market role with a Global Consumer Brand.
* Driving new marketing development.
* Manage development and implementation of retail marketing communications events & materials
* Familiar with cross-functional dynamics (Sales, Product, Finance, Operations, Strategy) of multi-national companies.
* Knowledge of multi-channel delivery – retail, wholesale, digital etc.
* Proven track record in multi-country initiatives (either as part of country or regional/global team).
* Past experience developing advertising campaigns and creative assets.
* Effective management and motivating teams and agencies.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks’ archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.