1. Own and deliver campaigns end to end
2. A rare opportunity shaping how a growing, integrated platform is taken to market
About Our Client
Our client is a large, well established UK organisation headquartered in Birmingham, and a growing national footprint. Operating in a fast moving SaaS environment, the organisation delivers technology enabled solutions to a broad customer base and is focused on continued growth, scalability and operational maturity.
Job Description
Working closely with a Senior Marketing Manager, you'll execute integrated B2B campaigns that drive lead and demand generation, build brand awareness, and support commercial growth across a diverse healthcare portfolio. This is not a strategic role, it's for a marketer who enjoys "doing" and making things happen.You will:
3. Execute end to end (360°) B2B marketing campaigns across digital, email, social, paid media and events
4. Own campaign delivery timelines and outputs, ensuring activity is delivered on time and within budget
5. Develop engaging marketing copy and content, including blogs, landing pages, email campaigns, social posts and sales collateral
6. Translate complex healthcare and technology topics into clear, compelling messaging
7. Support lead and demand generation activity, working closely with sales and product teams
8. Coordinate webinars, virtual and in person events including promotion and follow up
9. Support the day to day management of digital channels (SEO, PPC, marketing automation, organic and paid social)
10. Track and report on campaign performance, supporting continuous improvement
The Successful Applicant
11. Proven experience in a broad, hands on B2B marketing role
12. Strong campaign management experience with ownership of execution from start to finish
13. Background in lead and demand generation
14. Confident copywriter with the ability to quickly understand and communicate complex subjects
15. Understanding of SEO and digital best practice (desirable, not essential)
16. Highly organised, commercially aware, and able to manage multiple priorities at pace
17. Comfortable working autonomously in a hybrid or remote leaning environment while staying connected with stakeholders
What's on Offer
18. Opportunity to join a fast growing healthcare technology organisation at an exciting stage of growth
19. A genuinely hands on role with visibility and impact
20. Hybrid working with flexibility