Senior Yield Analyst - 12 month contract
Location: London
Business Area: News and Media
Ref #: 10042089
Description & Requirements
Bloomberg Media is seeking a Senior Yield Analyst to join our Global Yield Team. This role involves working across digital, TV, social, audio, and print media assets to optimize inventory and revenue through data-driven analyses.
Responsibilities include:
* Act as the main contact for Sales, Planning, and Ad Operations teams to approve pricing and inventory across various mediums and buying methodologies.
* Analyze inventory, pricing, and revenue data to inform strategic decisions and take action accordingly.
* Identify inventory trends, develop models to expose risks and opportunities.
* Recommend pricing and inventory adjustments based on marketplace signals to optimize yield and advertiser performance.
* Manage the rate card process for multiple mediums, proposing changes based on data and market feedback.
* Suggest system and process improvements for better management of pricing and inventory.
Minimum requirements:
* At least 5 years of experience in digital ad sales, including display/video, OTT/CTV, linear TV, print, social, and audio/podcasts.
* Experience in advertising, media, or finance within a global organization, with a strong background in digital or TV.
* Proficiency in Microsoft Excel, especially Power Pivot and Power Query.
* Fluent in English, both written and spoken.
* Strong mathematical and analytical skills, with the ability to handle large datasets.
* Demonstrated career growth and continuous development.
Preferred skills:
* Knowledge of Google Ad Manager (GAM), Operative, and Yield Analytics.
* Ability to multitask and collaborate across teams.
* Excellent organizational and project management skills.
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