We are seeking a commercially driven Head of Marketing to lead and execute a high-impact marketing strategy for a service-led, growth-focused family business. Digital engagement is at the core of our model, and this role will be pivotal in driving high-quality B2B lead generation and measurable ROI.
This is a hands-on leadership role where you will take full ownership of marketing strategy and delivery, ensuring all activity is aligned to commercial objectives and delivering tangible business results.
Key Responsibilities
Develop and execute a results-driven marketing strategy focused on B2B digital lead generation
Own the full marketing funnel, optimising digital channels to drive engagement, conversion and pipeline growth
Manage and hold external agencies accountable, ensuring performance, ROI and value for money
Use data, analytics and insight to continuously refine campaigns and improve performance
Partner closely with sales and leadership teams to align marketing with commercial priorities
Manage and develop a Graphic Design/Brand Manager, ensuring brand consistency and high-quality output
Requirements
Proven experience in a senior B2B marketing role with a strong focus on digital lead generation
Expertise across key channels : Paid media (Google Ads, LinkedIn Ads); SEO & content strategy; Email marketing & marketing automation; Social (particularly LinkedIn)
Highly commercial mindset, with a track record of delivering measurable ROI
Experience managing and optimising agency performance
Strong analytical skills and a data-led approach to decision making
Confident stakeholder manager with the ability to influence at senior level
Hands-on, proactive and comfortable operating in a fast-paced environment
Benefits
Salary 50-60k
Bonus
Hybrid working an option