V&C Associates are executive search organisation working with Global Brands and we are working with a known beauty brand who have a rapidly growing presence across the UK, US, and AUS, they are seeking a dynamic Head of Marketing to lead the global marketing strategy, drive brand awareness, and spearhead multi-channel growth. The position will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions.
This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer.
Key Responsibilities Strategic Leadership & Brand Growth engagement.
* Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning
* Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies.
* Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making.
* Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans.
* Ensure a unified brand experience across all touchpoints.
Digital & Performance Marketing
* Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies.
* Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention.
* Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.
PR, Events & Partnerships
* Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility.
* Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement.
* Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility.
* Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.
Creative & Brand Direction
* Define and refine the brands identity, tone of voice, and visual storytelling, ensuring alignment across all channels.
* Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms.
* Ensure brand messaging resonates with our target audiences, adapting creative strategies for each market.
* Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.
Data-Driven Decision Making
* Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies.
* Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly.
* Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance.
* Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.
Leadership & Team Development
* Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
* Oversee the growth and structuring of the marketing teams to support business objectives.
* Provide mentorship and career development opportunities to team members, ensuring long-term success.
* Lead a culture of excellence, collaboration, and results-driven execution.
Skills and Requirements:
* Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, not necessarily from a beauty back ground Fashion experience and exposure would be preferable.
* Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
* Highly commercial mindset with a strong ability to interpret data to drive decisions.
* Exceptional leadership skills with a track record of developing high-performing teams.
* Excellent communication, presentation, and stakeholder management skills.
* Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
* Strong understanding of global market dynamics, with experience scaling brands internationally.
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