We are recruiting on behalf of a fast-growing and innovative business looking to appoint a Digital Marketing Executive to support the delivery of high-impact digital campaigns across both B2B and B2C audiences. This is a fully office based role based in Leeds City Centre.
This is a broad, hands-on marketing role suited to someone who enjoys working across social media, paid advertising, SEO, email marketing, content creation, website management and analytics. The successful candidate will play a key role in driving brand awareness, customer engagement, lead generation and online sales while leveraging AI tools to improve campaign efficiency and performance.
Key Responsibilities
* Manage and grow the company’s digital presence across platforms including LinkedIn, Instagram, TikTok, Facebook and YouTube.
* Support the planning, execution and optimisation of paid advertising campaigns across Google, Meta and LinkedIn.
* Create engaging digital content including social media posts, blogs, email campaigns, landing pages and wider campaign assets.
* Assist with SEO and website optimisation to improve search visibility and user experience.
* Build and manage email marketing campaigns and automated customer workflows.
* Update website content and support e-commerce and lead generation activity.
* Monitor and analyse campaign performance using tools such as GA4 and provide actionable reporting insights.
* Support partnership, affiliate and referral marketing activity.
* Use AI-powered tools to enhance content creation, campaign optimisation and workflow automation.
* Collaborate effectively with internal teams, freelancers and external agencies.
Required Skills & Experience
* Minimum of 2 years’ experience in digital marketing, e-commerce or a related field.
* Hands-on experience with platforms such as Meta Ads, Google Ads, LinkedIn Ads, Shopify, Klaviyo, GA4 and CMS platforms.
* Experience using AI tools to support marketing activity, campaign optimisation and automation.
* Strong understanding of both organic and paid social media marketing.
* Knowledge of social-first content, particularly across TikTok, Instagram and YouTube.
* Excellent written and verbal communication skills with strong attention to detail.
* Creative, commercially minded and comfortable managing multiple projects simultaneously.
* Ability to manage agencies, freelancers and internal stakeholders effectively.
* Confident analysing campaign data and making performance-driven recommendations.
Desirable Experience
* Understanding of social media trends, short-form video and engagement-focused content creation.
* Experience supporting end-to-end e-commerce campaigns across multiple channels.
* Familiarity with Microsoft Clarity, heatmapping software or marketing automation platforms.
* Experience with CRM and email marketing systems such as Klaviyo, Pardot or Salesforce.
* Basic video editing, podcast coordination or wider content production experience.
* Knowledge of SEO tools and website optimisation techniques.
* Degree qualified in Marketing, Communications, Digital Media or a related discipline.
* Interest in technology, innovation or emerging digital trends would be advantageous.