Senior CRM Executive Manchester A leading fashion brand with fantastic reputation is looking to appoint an experienced Senior CRM Executive to join the growing team based in their Manchester Head Office. Roles and Responsibilities Manage and execute creative campaigns across all CRM channels (Email, SMS, Push, Loyalty and Referral), ensuring the tone of voice aligns with our target market and customer Brief email campaign creative into the Graphic Design team and be responsible for the timely manner in which the creative is turned around Coordinating with the Marketing and Merchandising teams to ensure all communications are on-brand, accurate, relevant and timely Responsible for developing and implementing continual improvement across all CRM channels Reporting and feedback on campaign performance across all channels (email, push, SMS) Create and refine customer segmentation, ensuring all customer communications are on-brand, accurate, relevant and timely Develop, manage and optimise all Automated Emails Keeping up to date with relevant trends, competitors and analysing how to maintain customer relationships Bring new ideas and introduce new partners who you believe will be beneficial to the business Be innovative and think outside the box Key requirements for the role: Excellent copywriting abilities with strong grammar and spelling skills is essential Ability to manage relationships cross departmentally, particularly with Buying / Merchandising and Creative team Exceptional Organisational Skills Excellent commercial understanding Good Excel skills. Experience analysing, interpreting and optimising data Experience working with Ometria or enterprise level ESP Have an interest in retail / online marketing Have a keen eye for detail Be looking to further your career in CRM / Marketing Enjoy working at pace Challenge the status quo, innovative and open to try new tactics and strategies In return they are offering a fantastic working environment. If you think you have the right CRM experience and want to be given the opportunity to advance your career, then get in touch and apply today.