Reporting to: VP Marketing EMEA
Location: Reading Area (3x per week)
About Weber:
In 1952, George Stephen Sr. changed the world of barbecuing, cutting a metal buoy in half and then adding a grate and three legs to create the iconic Weber kettle barbecue. Since then, we’ve been empowering grillers around the world. Weber doesn’t rest on its legendary heritage alone. We are driven by our relentless innovative spirit. Never standing still and always looking to new horizons – in performance, quality and experiences - we are always reimagining the future of grilling.
It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.
About the job
We’re seeking a Senior Media and Effectiveness Manager EMEA to drive media strategy and campaign success across the EMEA region. With a focus on media optimization and actionable insights, this role will directly influence brand equity and business growth, ensuring media investments align with both regional and local marketing objectives.
Key Responsibilities:
* Develop and implement media strategies within the EMEA Marketing Leadership team, balancing brand building and sales activation.
* Collaborate with Country Marketing and Brand Communications teams to ensure media relevance, resonance, and alignment with EMEA-wide goals.
* Oversee multi-channel media campaigns, including digital, print, TV, and radio, supporting annual plans and enhancing reach with tailored assets.
* Enhance campaign performance with pre-testing, in-market optimization, and post-campaign analysis, providing actionable insights to drive future improvements.
* Lead the coordination of marketing dashboards and brand tracking studies to measure and optimize effectiveness, delivering comprehensive reports to senior management.
* Own the EMEA media budgets, aligning with country marketing plans for optimal resource allocation.
* Manage agency relationships, ensuring delivery excellence and contract value.
* Lead, mentor, and develop the Media Manager to foster a high-performing and collaborative team.
What You’ll Bring:
* Extensive experience in media planning, budgeting, campaign execution, and marketing effectiveness within an international environment; experience with premium brands preferred.
* Proficiency in English (other languages a plus), MS Office, Google Analytics, META Ads, Google Ads, DV360.
* Strong understanding of the EMEA media landscape, media performance data analysis, and project management.
Competencies:
* Clear, adaptable communication for varied audiences.
* Collaborative approach to meet shared goals.
* Flexibility to navigate and respond to shifting needs.
* Effective problem analysis and proactive action.