Senior Specialist, Segment Marketing
You will partner closely with cross functional teams in Analytics, Creative, and Production & Capability teams to develop compelling campaigns driving key global marketing objectives.
What you’ll do:
* Message the importance of our rewards program, highlighting the amazing deals and perks that our members enjoy
* Identify campaign opportunities by better understanding our travelers through: insights, testing, self-serve data exploration and performance tools
* Plan and work through campaigns that cut across multiple teams
* Brief a specialist Production team on requirements for building your campaign and/or placements
* Ensure campaigns are built to high standard and meeting travelers’ experience expectations
* Report on campaign performance using self-serve tools like Tableau
Who you are:
* Bachelor's or Master's in Marketing, Business, Economics or any other related field; or equivalent related professional experience
* At least 3 years’ experience in a CRM role, preferably in the e-commerce and/or online marketing space
* Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns
* Ability to work and communicate successfully across teams and partners
* Demonstratable attention to detail in dealing with complex projects and time-sensitive initiatives
* Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud or other communication and content management tools are all a plus