Turn brands into TikTok Shop category leaders.
At Social Tale, we don’t just run TikTok Shops, we build category-dominating ecosystems.
As our TikTok Shop Lead Strategist, you will be the driving force behind some of the fastest-scaling DTC brands in the world. With full ownership of performance and a team at your side, you will architect growth strategies that push brands from “great” to “unbeatable” on TikTok Shop.
This is not a side-channel management role. This is about taking the most disruptive commerce platform of our time and using it to create household names.
What You’ll Own
* Full P&L Performance: Own revenue, profit margins, and growth across client TikTok Shop accounts.
* End-to-End Growth Playbooks: Build and execute roadmaps across creative, affiliate, and paid strategies.
* Team Leadership: Lead a pod of affiliate coordinators, media buyers, and creative strategists to execute with precision.
* Creator Ecosystem: Recruit, brief, and scale a high-performing network of TikTok creators.
* Promotions Engine: Run campaigns, flash sales, and viral product drops that dominate platform trends.
* Client Growth Partner: Lead weekly calls, deliver growth insights, and become the trusted operator for high-growth founders.
* Shop Excellence: Keep TikTok Shops optimised daily across listings, approvals, campaigns, and performance.
* Performance Analysis: Track GMV, ROAS, CVR, and pivot fast with data-driven calls.
* Trend Domination: Spot algorithm shifts, unlock beta features, and make sure clients win early.
* Strategic Collaboration: Work alongside senior leadership to scale agency-wide impact.
You’re a Fit If You:
* Thrive on ownership and accountability, results are your scoreboard.
* Have scaled eCommerce brands and know how to turn strategy into action.
* Can lead by example and inspire both internal teams and external creators.
* See TikTok not just as content but as culture, commerce, and community combined.
* Balance commercial instincts with hands-on execution.
Requirements
* 5+ years in eCommerce or performance marketing with proven growth wins.
* Experience managing TikTok Shop or other marketplaces such as Amazon, Walmart, or Flip.
* Strong background in creator partnerships, affiliates, and UGC campaigns.
* Track record of scaling client revenue in an agency or performance-led environment.
* Exceptional communicator, both client-facing and team-facing.
* Data-driven with sharp decision-making instincts.
* Familiar with TikTok Seller Center, Google Sheets, Airtable, Slack, or Klaviyo (bonus).
* Passionate about TikTok culture and the future of social commerce.
Benefits & Perks
* Unlimited PTO: Take full ownership of your schedule.
* Leadership Growth Track: Structured mentorship and progression.
* Flexible Hours: Work when you perform best.
* Access to Elite Events: Top eCommerce and marketing conferences, fully covered.
* TikTok Beta Access and Partnerships: Be first to test what’s next.
* Referral Bonus: For every brand you bring into the agency.
* Learning and Development: Paid certifications, courses, and events.
* Personal Brand Incentives: Get rewarded for building your own thought leadership.
Ready to turn TikTok Shop into your playing field?
If you want to build the world’s top-performing TikTok Shops and define the future of commerce, this is the role.