OUR HIRING PROCESS:
* We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionals—every person is unique. We promise to give your candidacy a fair and detailed assessment.
* We may then invite you to submit a video interview for review by the hiring manager. This may be followed by a test or short project to assess your fit for the team.
* Next, you will be invited to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message, Telegram, etc., and we never hire anyone without a face-to-face meeting or via Zoom. You will be invited to a live meeting or Zoom where you will meet our INFUSE team.
* Finally, if you are still excited to join INFUSE and we like you, we will discuss your offer. We do not make offers without a live conversation.
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We are seeking a driven, innovative Regional Marketing Specialist to join our UK team. This role is ideal for someone who thrives in a fast-paced, results-oriented environment and is passionate about marketing success. You will develop and execute omnichannel campaigns to engage our target audience and generate demand for our sales teams. Your analytical thinking and adaptability will help align marketing efforts with business objectives and stay ahead of market trends. You will collaborate closely with sales and cross-functional teams, building strong relationships and ensuring campaigns meet strategic goals.
Responsibilities
* Conduct market research to identify trends, opportunities, and competitive positioning in European markets.
* Build a regional annual marketing plan with quarterly goals to translate strategic objectives into tactical campaigns targeting different funnel stages.
* Design and execute omnichannel campaigns, creating compelling copy and collaborating with channel specialists to ensure alignment. Bring innovative ideas to engage audiences.
* Create project proposals, campaign briefs, and evaluation reports to guide execution, analyze ROI, and support continuous improvement.
* Collaborate with sales and stakeholders to build and implement an Account-Based Marketing (ABM) program tailored to prospective clients.
* Build strong relationships with sales teams, incorporate their feedback, and ensure campaign alignment with sales processes.
* Create and refine audience lists using database insights and segmentation techniques to target key personas.
* Coordinate direct mail campaigns for local holidays and maintain the regional event calendar.
* Support and measure the success of trade shows, conferences, and smaller events.
What You Bring
* 3-5 years of experience as a Regional Marketing Specialist or similar role in B2B marketing, with a focus on demand generation and best practices.
* Proficiency in marketing automation and CRM tools, with strong data analysis skills.
* Excellent communication, presentation, and organizational skills, with a drive for excellence.
* Proactive, independent, and capable of managing multiple projects simultaneously.
* Curiosity for new markets and problem-solving persistence.
* Adaptability and innovation, with a capacity to adjust strategies and bring fresh ideas.
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