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Growth and partnership marketing manager

Warrington
Inprova Group
Marketing manager
€60,000 a year
Posted: 2 March
Offer description

Growth and Partnership Marketing Manager

At Inprova, we’re scaling fast across multiple brands and markets – and we’re looking for a Growth and Partnership Marketing Manager to help accelerate that journey.

This isn’t a maintenance role.
This is a build-it, shape-it, scale-it opportunity.

You’ll take ownership of the full marketing engine, driving revenue, retention, and reputation. From demand generation and ABM to supplier partnerships and strategic content, your work will have a direct and visible impact on our pipeline, customer loyalty and market position.

You’ll also mentor a Marketing Assistant and collaborate closely with the wider marketing, sales, procurement and product teams.


What you’ll be doing

* Build and execute multi-channel campaigns that generate qualified leads and accelerate sales
* Lead Account-Based Marketing (ABM) programmes with Sales and Procurement
* Develop lifecycle, retention and upsell strategies for our platform, Quantum
* Own and optimise the marketing funnel from awareness to opportunity


Content & brand leadership

* Define and deliver a content strategy that positions Inprova as a thought leader
* Oversee creation of high-quality collateral: sales assets, blogs, case studies, eBooks, video scripts and event materials
* Be the guardian of brand voice and consistency across all touchpoints
* Manage and nurture supplier and partner relationships
* Drive adoption of our Marketing as a Service offer through campaigns, co-branded initiatives and joint events
* Leverage partner insights and expertise for collaborative content


Campaign & marketing operations

* Lead delivery of events (including our flagship PfH Live), webinars, email campaigns and paid advertising
* Oversee CRM and automation workflows (Click Dimensions or similar), supported by the Digital Marketing Manager and Marketing Assistant
* Track and report on performance, success metrics and ROI, driving continuous improvement


Leadership

* Mentor and develop your Marketing Assistant
* Collaborate cross‑functionally with Sales, Procurement, Product and senior leadership
* Ensure alignment by briefing internal teams on marketing plans and activities


What you bring


Required

* 8+ years of B2B marketing experience (SaaS or professional services preferred)
* Proven track record delivering measurable growth, revenue and retention
* Experience in demand generation, ABM, content strategy and automation
* Strong analytical, commercial and communication skills
* Comfortable managing budgets and demonstrating ROI
* Public sector or social housing experience
* Familiarity with long, complex buying cycles
* Experience with Click Dimensions and WordPress


Why Inprova?

We’re proud to be a certified B Corp, committed to diversity, equity and inclusion, and guided by strong ESG values.

You’ll join a team that celebrates individuality, encourages innovation, and strives to make a positive impact on our people, communities and the planet.

If you’re driven by autonomy, accountability and meaningful impact – we’d love to hear from you.

Apply today and help shape Inprova’s next chapter.


In return we offer a fantastic benefits package including:

* Income protection– 75% of salary covered if unable to work due to illness (post-probation).
* Life assurance– 4x basic salary paid as a tax-free lump sum (post-probation).
* Private Medical Insurance (PMI)– Fully funded cover with family extension options (post-probation).
* Health cash plan– Reimbursement for medical expenses & discounted gym membership (post-probation).
* Pension scheme– 5% employer match with salary exchange option.
* Holiday trading– Buy or sell up to 5 days annually (available in December).
* Cycle to work scheme– Salary sacrifice bike purchases up to £1,000 (post-probation).
* Electric vehicle scheme– Lease an EV via salary sacrifice (eligible after 12 months).
* Employee support services– Access to legal, financial, bereavement, and medical advice (immediate eligibility).
* Exclusive mobile deals– Discounted EE contracts for employees & up to 5 friends/family.

Join our team and be part of a forward-thinking organisation dedicated to making a meaningful difference for our planet and society.

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