An award-winning international B2B PR agency with a friendly and informal culture is looking to add an experienced digital marketer with significant Pay-Per-Click skills. The role is day-to-day delivery of digital campaigns through paid advertising (PPC) and organic content marketing. Your work will also involve actively managing on-page SEO and social media campaigns to engage client audiences and generate tangible, measurable results (sales leads!).
Paid Search Specialist - Responsibilities:
Campaign execution: Working with account teams to deliver SEM/PPC and on-page SEO campaigns with regular Pay-Per-Click setup and monitoring on LinkedIn, Twitter, Facebook, YouTube and Instagram.
Campaign development: Contributing creative campaign ideas that add digital and content marketing elements to PR client work. Offering advice to both account teams and clients to develop digital and content marketing tactics
Staying ahead: Maintaining knowledge on current platforms and researching new innovations in content marketing, PPC/SEM and MarTech to add value to our clients
New business and marketing: Contributing ideas and supporting digital marketing activity to grow the agency
Paid Search Specialist– skills and experience
Minimum three years PPC experience; SEO skills. An understanding of HTML and WordPress are a bonus
Good knowledge/certifications of PPC platforms: LinkedIn, Google, YouTube, Facebook and Twitter
Experience in using Google Tag Manager, Google Analytics, Google Search Console and Google Data Studio to monitor and track campaigns
Knowledge of marketing automation platforms like Hubspot, Pardot and Marketo is a bonus
This is an excellent opportunity with a highly-successful, friendly and growing agency with great career development potential. If you have the skills we seek, send a CV now!
| Social Media | Pay per Click | SEO | SEM | B2B | Tech PR | Paid Search | AdWords|
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