Please only apply if you have the full right to work in the UK, are available for full-time hours, and can attend a minimum of 3 days per week in person at our Ministry of Biscuiters, based in Colliers Wood, SW19 2JD.
Join the magic at Biscuiteers
Biscuiteers is the award-winning luxury gifting brand often called the NET-A-PORTER of biscuits. Since 2007, we’ve been hand-icing joy into every biscuit—around 3 million in 2025 alone.
Alongside our thriving eCommerce business, we run a Notting Hill boutique and ‘School of Icing’ experiences, and partner with corporate and wholesale clients on bespoke creations.
Guided by our values—Innovative, Collaborative, Entrepreneurial and Driven—we bring creativity, energy and results into everything we do.
The Role: Digital Marketing Manager
We’re looking for a hands-on, performance-driven Digital Marketing Manager to execute the paid media and CRM strategy. Working closely with the Head of Marketing, you’ll turn the strategy into high-quality campaigns, optimisation, and reporting.
What you’ll do:
Paid Media
* Plan and manage Meta and Google Ads campaigns
* Lead full campaign setup, including:
* Audience development and segmentation
* Creative testing structure
* Campaign architecture and tracking implementation
* Conversion event setup and optimisation
* Allocate budgets and ensure accurate tracking and attribution
* Partner with creative teams to develop high-performing content
* Support testing across additional channels (e.g. OOH, print, radio)
CRM & Lifecycle
* Execute CRM across email, SMS, push, and print
* Build and optimise automated journeys (welcome, retention, loyalty)
* Improve segmentation, personalisation, and repeat purchase
* Align CRM with paid media for full-funnel growth
* Support loyalty programme communications
Reporting & Analysis
* Produce clear dashboards and regular performance reports
* Track KPIs (ROAS, CPC, CPA, CVR)
* Turn insights into actionable recommendations
What you’ll bring:
* 5+ years in performance/digital marketing (ideally retail)
* Experience in a fast paced, entrepreneurial environment, ideally in Retail.
* Strong hands-on experience with Meta & Google Ads
* CRM and lifecycle marketing expertise (e.g. Klaviyo, HubSpot)
* Analytical, data-driven mindset with testing experience
* Confident managing budgets and presenting insights
Why you’ll love it here:
We’re a creative, fun-loving bunch who work hard, celebrate big, and genuinely care about each other and the planet. Here’s how we sweeten your working day:
* Shopping – 35% staff discount on all our beautiful products
* Food – Daily breakfast provided to keep you fuelled
* Travel – Cycle to Work Scheme available
* Bring your friends – Staff referral scheme with up to £500 reward
* Birthday treats – A gift to celebrate your special day
* Social life – Annual staff party, Christmas lunch, and Biscuiteer Awards
* The Future – Automatic pension contributions with ethical fund options
What our team says about us…
“The business is at a really exciting juncture and there’s lots to get your teeth stuck into and lots of opportunity to develop.”
“A good place to learn in a fun, energetic environment with a knowledgeable and passionate team.”
“There are lots of great people within the business and collaboration happens cross departments.”
“I love being part of a team where everyone I work alongside is deeply committed and genuinely enthusiastic about what they do.”