Product Marketing Manager
£50,000-£60,000
Hybrid - Sheffield (3x days per week)
If you are a Senior Product Marketing Manager who enjoys owning a product vertical end to end, shaping go-to-market strategy, and driving revenue growth for SaaS products, this role is an excellent next step. You will set the direction for a high-impact Staff Management product suite used by schools in the UK and internationally, with the freedom to experiment, optimise, and see the impact of your work in real commercial results.
The Company
Our client is a global leader in the B2B SaaS space, specifically focusing on operational efficiency within the public and private sectors. They provide enterprise-level tools designed to optimize workforce management and resource allocation. As they scale, they are looking for talent to join a data-centric environment where customer insights drive the evolution of their platform
The Role
You will be responsible for driving growth, adoption, and retention of relevant products across the UK and international schools markets. You will own the go-to-market strategy for your product portfolio and act as a key connection point between Marketing, Sales, Product, and UX.
You will:
Own and deliver the marketing plan for your Staff Management product vertical, covering demand generation, revenue pipeline, brand awareness, and customer marketing.
Build clear positioning, messaging, and value propositions that resonate with school leaders and decision makers, cutting through a busy market.
Develop and execute go-to-market plans for new features and product developments in partnership with Product and UX, ensuring launches land strongly with the right audiences.
Partner closely with Sales to understand pipeline performance, optimise conversion, and feed market and customer insight into product and campaign plans.
Use data to track, analyse, and report on campaign performance, sharing learnings and recommendations with senior stakeholders.
Work with Digital Marketing to shape product pages, customer journeys, content, and paid media strategies to drive qualified leads.
Collaborate with colleagues focused on teacher and candidate engagement to ensure consistent messaging and strong acquisition and retention strategies across the portfolio.
Continuously assess where effort is best placed, optimising activities and testing new approaches to maximise commercial impact.
Your Skills & Experience
You will be a commercially focused marketer with a strong track record in SaaS and product-led environments. You are comfortable owning a remit, working across teams, and using data to guide decisions.
Strong experience in product marketing, revenue marketing, or growth marketing for a SaaS business, ideally in a B2B or subscription context.
Proven experience of planning, launching, and analysing multi-channel campaigns that drive pipeline, revenue, and customer engagement.
Experience partnering with Sales teams on lead generation, qualification, and conversion strategies.
Demonstrable ability to articulate complex product value in simple, compelling messages for both new and existing customers, supporting both acquisition and retention.
Strong analytical skills, with confidence interpreting data, reporting on performance, and making evidence-based recommendations.
Excellent written and verbal communication skills, including presenting to senior stakeholders.
Experience working with international markets and diverse teams.
Ability to collaborate effectively in a matrix environment, managing multiple projects, stakeholders, and deadlines.
A user-focused mindset, with a genuine interest in understanding customer problems, needs, and behaviours.
A proactive, collaborative, and open approach, with a willingness to test, learn, and continuously improve.
What They Offer
Competitive salary plus benefits, with a full-time, permanent position based in Sheffield.
The opportunity to own a strategically important product vertical with significant revenue impact.
A key role in shaping a growing Product Marketing function and influencing how go-to-market is done across the business.
A collaborative culture that values inclusion, feedback, and continuous learning.
The chance to make a meaningful impact in the education sector by helping schools manage and support their staff more effectively.
How to Apply
Apply below or email your CV to to register your interest. Please note we cannot offer sponsorship.