Head of Communications and Engagement
Hybrid remote with travel to head office (DE4 3YH) and around the network
Permanent contract
Full time, 37.5 hours per week
£50,000 per annum
YHA is looking for an experienced and strategically minded Head of Communications and Engagement to lead how our story is told through a period of organisational change. This role owns our corporate narrative and shapes compelling communications that strengthen YHAs voice and influence.
Working across the organisation and with external partners, youll develop and deliver integrated corporate communications that inspire engagement from staff and stakeholders, and ensure coherent and consistent messaging which amplifies YHAs impact as a leading youth charity, social enterprise and force for good, and support income growth.
Why work for YHA?
Join our team and enjoy a range of exclusive staff benefits that support your well-being and career growth:
10 nights free hostel stays per year for you and up to 3 friends or family
Access to YHAs staff discount and cash back portal
Free YHA Membership each year
Access to support via our Employee Assistance Program
There are many more benefits to working for YHA so please visit our YHA Jobs website for more information.
What will you be doing as Head of Communications and Engagement?
Own YHAs corporate narrative, tone of voice and organisation-wide communications strategy
Lead integrated internal and external communications that strengthen brand, impact and income growth through a period of strategic transformation.[JM4.1]
Develop and deliver strategic messaging to support YHAs organisational transformation and long-term objectives
Champion communications best practice across the organisation, working closely with the marketing team, digital team and senior leaders
Plan, coordinate and oversee corporate content, publications and communications scheduling across all channels
Line manage the Internal Communications Manager
Lead on media relations and press engagement, including external agency support and spokespeople
Strengthen YHAs external presence, reputation and profile as a national youth charity and social enterprise
Lead stakeholder engagement, partnerships, policy influence and horizon scanning for emerging risks and opportunities
Manage crisis communications strategy and process
Steward and leverage YHAs heritage and archives to support impactful storytelling ahead of the 100-year anniversary
What Skills and Experience do you need?
Experience in communications, with a proven track record of developing and delivering strategic, organisation-wide communications in a complex national organisation
Strong ability to shape and communicate clear, compelling messages for diverse audiences across multiple internal and external channels
Demonstrable experience of leading media relations, PR campaigns, stakeholder engagement and reputation management, including crisis communications
High-level writing, editing and content-planning skills, with a creative and audience-focused approach
Ability to interpret complex organisational information and translate it into engaging, accessible and inspiring communications
Experience influencing and advising senior leaders, bringing authority, constructive challenge and a cross-organisational perspective
Proven ability to identify reputational risks, anticipate emerging issues and recommend strategic communications responses
Experience building productive partnerships and relationships with senior stakeholders, partner organisations, public bodies and agencies
Strong organisational skills, with the ability to manage multiple priorities, work to deadlines and find solutions under pressure
Demonstration of our HEART values theyre part of everything we do, and we look for people who bring them to life in their everyday work
For more information about the role and the skills and experience required, please refer to the job description.
At YHA, we understand the richness of life experiences, and we place just as much importance on lived experiences as we do on skills and knowledge. We provide a robust induction, ongoing training, and opportunities for personal growth. While certain roles may require specific skills, we welcome applicants from all backgrounds. For more information about how we are creating an inclusive workplace please visit our jobs website.
Who are YHA?
YHA is a social enterprise with a mission to enrich the lives of all, especially young people. YHA does this by providing brilliant hostel stays and experiences that improve physical health, mental wellbeing and life skills.
If you would like to find out more about YHA the charity, the culture, the heritage and so much more please visit our jobs website.
How do you apply?
Submit your CV and complete the application form. For more information about our recruitment process, visit the job website. If you need any assistance, please email
Once the hiring manager has reviewed your application we will contact shortlisted candidates. We aim to get in touch within a reasonable amount of time after the closing date. You can also check on the progress of your application if you have signed up to Connect - our online candidate portal
If you require reasonable adjustments during the recruitment process, please get in touch by emailing .
PLEASE NOTE All relevant checks are in place to ensure safeguarding and legal requirements of safer recruitment are adhered to. We do reserve the right to close this advertisement early if we receive a high volume of suitable applications.
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