Key Responsibilities:
* Plan, launch, and optimise app install and re-engagement campaigns across channels such as ASA, Google UAC, and Meta.
* Collaborate with internal teams and partners to ensure correct campaign tracking via MMPs like AppsFlyer.
* Monitor and report on key KPIs including CPI, ROAS, and retention to guide future media spend.
* Manage creative testing and A/B experiments to improve campaign performance.
* Drive efficiencies through campaign budgeting, PO tracking, and invoice support.
* Provide actionable insights to performance and product teams to enhance user experience and engagement.
* Stay up to date with app ecosystem changes, including SKAdNetwork and attribution models.
Location:
This role is based in Nuneaton, and may be occasionally required to travel to our London Hub or to any other location of H&B. We support flexibility and productivity of our employees by hybrid working arrangements with minimum 2 days presence in the office.
The Person
Key Requirements:
* Proven experience running and optimising app campaigns across ASA, UAC, and Meta platforms.
* Strong understanding of mobile marketing and measurement tools (AppsFlyer, GA4).
* Analytical mindset and comfort with performance data and experimentation.
* A proactive, collaborative approach with excellent communication skills.
What we offer
Our Benefits for this role include, but not limited to:
* H&B Employee Discount - 25%
* Pension company contribution
* Exclusive benefits, free advice and savings from a range of retailers and providers
* And many more!
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
#LI-Hybrid
#LI-CM1