Head of CRO Location: Covent Garden, London – 3 days a week in the office Salary: Up to £75,000 The Company This performance marketing agency and consultancy partners with globally recognised names across entertainment, publishing, e-commerce, B2B, and travel. Their client base includes brands like the Financial Times, The Independent, and Experian. They offer a full-service approach across digital strategy, performance media, experimentation, CRO, and analytics. The Role The business is looking for a Head of CRO to lead their experimentation function, taking over from the current lead who is transitioning into a new role. This is a great opportunity for someone to take ownership of CRO delivery across key client accounts, with the scope to begin managing a small team within 3–6 months. Key Responsibilities Client Leadership Act as the lead point of contact for CRO delivery on specific clients Present strategic recommendations clearly and confidently to senior stakeholders Prioritise testing plans that deliver measurable commercial impact, even when working with limited retainer time Team Management & Mentoring Support and develop a small team of junior CRO execs (line management expected within 3–6 months) Guide day-to-day delivery, provide direction, and unblock technical or process-related issues Champion development through training, feedback, and upskilling opportunities Strategic Planning & Delivery Own end-to-end CRO strategy from planning to implementation Analyse performance data to identify impactful testing opportunities Ensure all CRO delivery aligns with both business objectives and user needs Internal Leadership Take full ownership of the CRO function as if it were your own business unit Drive operational efficiency and improve internal processes Contribute to a collaborative, proactive and supportive team culture Experience & Skillset Must Have: Proven experience delivering CRO strategy in a commercially focused environment Comfortable owning the full experimentation lifecycle: planning, testing, optimisation Strong strategic thinker – able to prioritise the right initiatives that move the needle Commercially minded – understands client needs and how to deliver within real-world constraints Quantitative analysis skills – able to uncover insights and draw testing hypotheses from data Confident storyteller – skilled at communicating test results and strategy through data Familiar with tools such as Google Analytics, Adobe Analytics, Mixpanel, or similar Nice to Have: Exposure to digital product or SaaS environments Experience in an agency or other client-facing, delivery-focused role