Job Description
Marketing Executive – TikTok
Location: Manchester
Salary: £28,000 – £33,000 per annum (dependent on experience)
About the Role
As Marketing Executive focused on TikTok, you will:
* Develop and execute TikTok-native content strategies to build brand awareness and drive e-commerce sales via TikTok Shop.
* Manage end-to-end TikTok Shop operations, including affiliate recruitment, campaign setup, tracking, and optimisation.
* Support live and recorded product presentations via TikTok Live streams.
* Analyse campaign performance and creator metrics, providing actionable insights and monthly reporting.
* Keep abreast of TikTok trends, platform changes, and emerging features—proactively recommending creative and strategic enhancements.
Key Responsibilities
1. Plan and schedule engaging TikTok videos tailored to brand voice and target demographics.
2. Execute TikTok Shop affiliate campaigns: recruit influencers, manage affiliate links, and monitor performance.
3. Collaborate with content creators and influencers to produce authentic short-form and live-shopping content.
4. Track & report on KPIs (views, clicks, conversions, revenue, ROI), optimising campai...