Role summary
We’re an ecommerce business – and you’ll help us understand what users are doing, what motivates them, and how we can optimise our website to drive growth.
You'll join the Optimisation Team, responsible for:
* Web analytics – Understanding user behaviour and content performance, and turning insight into action
* Conversion rate optimisation (CRO) and UX – Iterating and improving the website experience through experiments and new features
* Marketing analytics – Driving performance across channels, campaigns and SKUs
* User research – Exploring user intent and motivation
* Data & reporting – Structuring, surfacing, and visualising data to drive action
You’ll work closely with colleagues in marketing, content, product management, development, and beyond.
Key responsibilities
Web funnel analysis
* Evaluate performance at every stage of the ecommerce funnel
* Identify risks, opportunities, and forecast potential impact
Merchandising analysis
* Understand which merchandising spots and content drive the most performance
* Use scroll, click and gaze data to determine key page hotspots
* Identify opportunities for personalisation by audience segment
Behaviour analysis
* Analyse how users engage with different website elements
* Evaluate search and filter behaviour to better understand user intent
* Translate findings into actionable optimisation opportunities
SEO analysis
* Track how key pages rank in search engines
* Identify strong-performing and underperforming pages
* Surface high-opportunity search terms
* Monitor and support technical SEO performance
Optimisation & experimentation
* Identify and prioritise CRO testing opportunities
* Collaborate on experiment design and implementation
* Analyse experiment results with a focus on revenue and behavioural metrics
* Forecast the gross profit impact of proposed and completed tests
Qualitative user research
* Gather insights through surveys and user feedback
* Review session recordings to observe user flow and friction
* Use findings to help create personas for marketing, merchandising, and product
Tracking setup
* Enhance and manage our analytics setup
* Create and refine tracking in Google Tag Manager (client-side and server-side)
* Work with developers to implement robust dataLayer structures
* Build dashboards (e.g. PowerBI) to surface insights
Your experience
We’re looking for someone with:
* Google Analytics (GA4) experience – especially behavioural analysis
* SQL proficiency (GA4 via BigQuery is a plus)
* Experience with tagging and tracking setups
* Comfortable with GTM and event tracking
* Bonus: server-side GTM experience
* Strong Excel skills – pivot tables, VLOOKUPs, PowerQuery
* Experience in SEO analysis – understanding key ranking factors and tools
* Knowledge of CRO principles – bonus for direct experience with experiments
* Familiarity with qualitative tools – surveys, heatmaps, session recording platforms
Don’t worry if you don’t meet every requirement — we’re keen to hear from candidates with strong technical foundations and the ambition to grow.
Person profile
We’re looking for someone who is:
* Inquisitive and analytical by nature
* Experienced in ecommerce
* Results-oriented and data-driven
* Comfortable challenging assumptions
* Eager to learn and grow
* A collaborative team player
* Aware of how analysis drives action
* Bonus: a passion for PC gaming
About us
At Chillblast Group, our vision is to become the world’s most desired PC hardware brand.
We design innovative PC systems inspired by both function and form, delivering world-leading performance.
We are trusted by the UK’s leading companies in esports, game development, gaming, and the public sector to provide hardware and IT solutions that deliver exceptional experiences.