Position Title: UX Copywriter - In-Vehicle Digital Interfaces
Duration: Contract
Location: Gaydon
Role Overview
* As a UX Copywriter for In-Vehicle Digital Interfaces, you will shape the voice, clarity, and effectiveness of all textual touchpoints within our digital cockpit experiences.
* Working at the intersection of design, engineering, and brand, you will define how our vehicles communicate, ensuring every message is intuitive, concise, on-brand, and compliant with safety and regulatory standards.
* You will be responsible for reviewing, refining, and approving all in-vehicle text including infotainment, clusters, notifications, warning messages, settings, and connected services.
* You will also lead the development of messaging strategies, patterns, tone of voice guidelines, and frameworks that support consistent communication across platforms and vehicle lines.
Key Responsibilities
UX Writing & Content Design
* Review and refine all text displayed on in-vehicle digital interfaces.
* Produce clear, concise, and user-centred copy including labels, CTAs, menus, error messages, system prompts, warning messages, and instructional content.
* Ensure all content aligns with the Client's brand voice and supports a premium customer experience.
* Ensure text is translatable, culturally appropriate, and scalable across global markets.
Warning Messaging Strategy
* Define warning messaging principles, guidance, and language standards.
* Lead a recurring cross‑functional forum to ideate, review, and approve warning messages.
* Establish, maintain, and release scalable message libraries and copy patterns to drive consistency across nameplates and platforms.
Collaboration & Delivery
* Work closely with interaction designers, product owners, HMI engineers, and researchers to ensure content enhances overall user experience.
* Contribute to design reviews, user testing, and iterative refinement of digital cockpit features.
* Research & Continuous Improvement
o Use insights from user research, usability testing, telematics data, and competitive analysis to optimise content.
o Champion UX writing and content design best practices across the organisation.
Skills & Experience
Essential
* Expert command of the English language, with impeccable grammar and clarity.
* Proven experience in UX writing, content design, or product writing for digital interfaces (preferably embedded or hardware-related).
* Exceptional writing and editing skills with a focus on clarity, brevity, and user experience.
* Experience working within design teams using tools such as Figma, Jira, Confluence, or similar.
* Understanding of UX/UI principles, design systems, and content patterns.
* Ability to manage multiple stakeholders and navigate cross-functional decision making.
Desirable
* Experience in automotive, consumer electronics, or other embedded systems.
* Familiarity with internationalisation (i18n) and localisation (l10n) best practices.
* Knowledge of HMI standards, accessibility principles, and multimodal interface design.
* Ability to contribute to user research and testing activities.
Attributes
* Detail-oriented and committed to quality.
* Strong communicator with the ability to advocate for content design.
* Empathetic, user-focused mindset.
* Comfortable working in a fast-paced, highly collaborative environment.
Location
* Gaydon - Hybrid - 2 days per week office-based
*Applicants MUST have proof of immediate, on-going and valid eligibility to work full time in the UK and travel within the EU.*
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