As a Marketing Lead, you will be responsible for creating engaging B2B and B2C campaigns that get results. You will collaborate with the Creative Lead to create a digital strategy aligned with business goals and promote products and events to enhance customer experience.
The ideal candidate will have experience in lead generation and CRM, as well as expertise in web development (HTML, PHP, CSS). They will also be skilled in managing PPC campaigns and tracking digital performance.
Responsibilities:
* Collaborate with the Creative Lead to create a digital strategy aligned with business goals.
* Promote products and events, enhancing customer experience across all brands.
* Manage and optimise PPC campaigns (Google and Meta).
* Maximise website lead generation and update content via CMS.
* Create new content like blogs, articles, and product updates.
* Use email platforms (Brevo, HubSpot, Mailchimp) to communicate with stakeholders.
* Ensure brands shine on digital platforms (Meta, X, LinkedIn) with SEO-optimised content.
* Track digital performance and provide insights using tools like Google Analytics and SEMrush.
* Analyse data to improve campaigns and ROI.
* Create targeted landing pages and manage consumer reviews (Google, FB, Trustpilot).
* Assist with UK & EU trade events and exhibitions.
* Conduct market research to identify trends and drive brand growth.
Requirements:
* Proven experience delivering engaging B2B and B2C campaigns that get results
* Experience in lead generation and CRM
* Expertise in web development (HTML, PHP, CSS)
* Skilled in managing PPC campaigns and tracking digital performance