National Sales Manager – eCommerce & Omnichannel
4 days a week in Surrey
Up to £90k basic, car allowance, bonus, pension, healthcare etc.
We’re seeking an experienced National Sales Manager to lead and accelerate growth across the UK retail and eCommerce landscape. This is a senior commercial leadership role with full P&L responsibility, combining strategic thinking, people leadership, and hands-on execution with major customers.
This role offers the opportunity to shape omnichannel strategy, build high-performing teams, and drive sustainable, profitable growth across both physical retail and digital platforms.
The Role
You will be accountable for defining and delivering the UK sales and eCommerce strategy, with a strong focus on commercial excellence, customer partnerships, and digital acceleration. Working closely with key retail and online customers, you’ll lead complex negotiations, develop Joint Business Plans, and translate insight into impactful growth initiatives.
Key Responsibilities
* Commercial & Financial Leadership: Full ownership of net sales, volume, margin, and P&L delivery, supported by a clear rolling growth plan.
* Team Leadership & Development: Build, coach, and lead a high-performing sales and eCommerce team, embedding a culture of accountability and continuous improvement.
* Omnichannel Strategy: Lead the execution of an end-to-end omnichannel and eCommerce strategy, driving performance across key digital KPIs such as search, visibility, reviews, and subscription models.
* Customer Partnerships: Develop and strengthen strategic relationships with key customers through best-in-class Joint Business Plans and effective commercial execution.
* Channel Evolution: Contribute to the development of future-facing retail and fulfillment models, applying global best practices within the UK market.
About You
* Proven experience leading a national sales or commercial team within FMCG or consumer goods.
* Strong track record of P&L ownership and delivering sustainable growth.
* Demonstrated success in eCommerce and/or omnichannel strategy with major UK retailers or digital platforms.
* Highly capable in complex negotiations and revenue growth management.
* A collaborative, people-focused leader with a passion for developing talent.
Why Apply?
This is a high-impact leadership role offering genuine influence over commercial strategy, digital growth, and customer partnerships within a dynamic, fast-paced environment.