Technical Sales Engineer (German Speaking) – Capital Equipment / Packaging Machinery
Location: Hybrid – 2 days per week in Banbury HQ, remainder home-based & travel across EMEA (primarily Germany)
Salary: £40,000 – £50,000 + £10,000–£15,000 commission + pool car + 25 days holiday
About the Role
We are seeking a Technical German-Speaking Sales Engineer to join a growing business entering a new venture within the food and pharmaceutical industries. This is an exciting opportunity to help shape a new division and take ownership of business development across EMEA, with a key focus on Germany.
You will be responsible for selling high-value capital equipment (typically £50k–£200k) through a combination of distribution channels, OEM partners, and direct end users. The sales cycle typically spans around 6 months, requiring a mix of strategic account management and proactive new business generation.
This role offers a balance of technical engagement and commercial development, ideal for someone who thrives in solution-led sales and long-term customer relationships.
Key Responsibilities
Develop and manage sales across EMEA, with a strong focus on the German market.
Build and maintain relationships with distributors, OEM partners, and key end users.
Identify, develop, and close new business opportunities for packaging and processing machinery.
Provide technical support, presentations, and product demonstrations to customers.
Work closely with internal engineering, service, and project teams to ensure successful project delivery.
Contribute to the strategic development of a new business unit and help shape sales processes and structures.
About You
We’re looking for a driven, technically minded professional with strong communication and relationship-building skills. You may already be in a sales role—or looking to transition from a project, service, or applications engineering background into a customer-facing position.
Essential Skills & Experience:
Fluent or conversational German language skills (required).
Background in capital equipment / packaging machinery / automation / process equipment.
Experience selling into distributors, OEMs, or end users within industrial, food, or pharmaceutical sectors.
Strong technical aptitude with the ability to understand and communicate complex machinery solutions.
Excellent relationship-building, negotiation, and presentation skills.
Self-motivated, able to manage your own diary, travel, and reporting effectively.
The Offer
Salary: £40,000 – £50,000 basic (DOE)
Commission: £10,000 – £15,000 annually (realistic, uncapped)
Company Car: Pool car available
Holidays: 25 days + bank holidays
Hybrid Working: 2 days per week in Banbury HQ, remainder remote / on the road across EMEA
Career Growth: Opportunity to shape a new division and progress with the company
How to Apply
If you’re a German-speaking technical professional ready to take the next step in your sales career—or an engineer looking to transition into a commercial role—apply by calling Dan Walton on (phone number removed) or email
SER-IN