Company description
We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.
Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.
Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera
ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth
forourclients’businesses,growthforourpeopleandgrowthforourculture.
Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.
ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.
Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding
relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.
Overview
About the client
At Team H&M, we manage full-funnel, cross-channel digital planning, activation and strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across +40 markets worldwide.
Our team structure replicates a single-client agency set-up with three core functions: Strategy, Planning and Activation. With a total headcount of +100, we are based in four different offices: London (45 people), India, Colombia and New York, with all client leadership and strategy governance sitting in the London office.
Digital Planning covers both Brand and Performance campaigns, and the media channel scope is as follows:
Paid Social: Meta, TikTok, Snapchat & Pinterest
Programmatic: YouTube & Display (DV360)
Paid Search: Google, Bing & Apple
About the role
We are looking for a Regional Lead (Business Director level) to join Team H&M. In this role you will lead one of our Regional Hub Teams, reporting into the Global Managing Partner and working very closely with all lines of business including Strategy, Planning, Activation and Data.
The Regional Lead is a high-level orchestration role ultimately responsible for delivering best-in-class client service to the H&M Regional Clients. You will be leading a cross-functional, regional team split between UK and India ensuring that 1) global strategy is translated to the region effectively, 2) digital planning is high quality and delivers against objectives, 3) campaigns are executed flawlessly and 4) we are optimising effectively to hit client’s brand and performance targets.
Your success is measured by your ability to maintain a strong client relationship while ensuring the work on the ground aligns with H&M’s broader business objectives.
European business travel forms part of this role.
Responsibilities
About the work
Client Leadership
Lead the relationship with senior regional clients, building trust and credibility and ensuring they value your input
Partner with clients to lead and drive key projects that are critical to their business
Maintain a comprehensive view of account health, pressure points and areas of opportunity
Manage the Scope of Work in the day to day, overseeing the team’s delivery throughout the year
Planning and Activation
Oversee our delivery and quality of product and stay close to the day-to-day running of the account, helping to connect the dots and offer a strategic voice, while also diving into the details when needed
Connect H&M’s global strategic direction to regional business objectives
Develop H&M’s approach to digital planning and ensure they are maximising the impact of their investment across all channels
Oversee and lead delivery of Search, Social, Programmatic and Youtube performance working very closely with our channel leads, and leverage H&M’s various data sources to inform performance optimisation to drive incremental revenue
Always look for operational efficiencies to ensure our ways of working develop and evolve at the required pace
Internal Leadership
Lead a best-in-class Media team and develop key talent
Ensure a balanced workload across the team, stepping in to avoid pressure points becoming an issue
Drive connectivity and collaboration with other Publicis H&M lines of business, ensuring learnings and best practice are shared and celebrated across teams
Determine upsell opportunities leveraging wider Publicis capabilities and ensuring H&M have access to the very best Publicis have to offer
Qualifications
What you need to succeed
Proven regional client leadership experience, including senior engagement
Strong Digital experience and understanding across both Brand and Performance campaigns
Strategic thinker with experience supporting Strategy Directors, with the ability to translate global brand and channel direction to regions
Fashion and Retail experience, or experience working in fast-paced dynamic categories
Clear understanding of best-in-class digital activation
Inspiring leader who develops and motivates high-performing teams
Strong communicator and project manager across multiple stakeholders
Confident managing upwards and influencing senior leadership
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Additional information
Zenith International
has fantastic benefits on offer to all of our employees. In addition to the classics,Pension,Life Assurance, Private Medical and IncomeProtectionPlanswe also offer;
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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