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Key Account Executive –Premium Soft Drink Brand – Midlands
Up to £45,000 + Car Allowance + Bonus
An exciting opportunity has gone live to work with an established and instantly recognizable soft drink brand covering the length of the United Kingdom. This client boasts a fantastic range of products, an excellent culture and the chance to progress within the business. This client has over 100 years in the industry!!
As the Key Account Manager you will be specifically responsible for driving sales with new business and product launches. The Key Account Manager will be instrumental in business success managing regional and large accounts across the Off trade, including Food service and Wholesale channels.
The ideal Key Account Manager will have a background in Drinks FMCG, along with some good connections into a variety of channels. The predominant focus will be Food Service, Wholesale and Retail..
The Key Account Manager responsibilities:
* Management of the commercial plans along with building a broad customer base in the Off Trade sector.
* Build on the brand plan through awareness and product development, along with trade visits and events.
* Drive the visibility of the product in the market and build a network of awareness.
* Delivering on a channel strategy which aligns with company goals and growth.
* Identify marketing opportunities, establish competitor analysis and implement sales campaigns
* Seeking and securing new business, maintaining current relationships and managing P&L in a commodity driven environment.
* Collaborate with other departments and establish a networking with the Drinks industry.
* Implementation of training; achieving budgeted targets
The ideal Key Account Manager Candidate:
* Proven track record in securing new business, building upon a brand, account management and sales driving. Experience in the Drinks FMCG sector is essential for the role.
* Demonstrated experience bringing in new business and a strong network within the Drinks Sector.
* Passion for the drinks industry and continually up to date on news and trends
* Ambitious and driven on all areas of sales and client development
* Strong communication skills – able to work in a team or independently.
* A natural entrepreneur and a thirst for new experiences.
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