Senior Marketing Executive – Performance Marketing Cheltenham-based (Hybrid considered)
Competitive salary
The Specialists Journey Group is a collection of some of the world’s finest niche tour operators made up of a number specialist brands, including Brightwater Holidays – the UK’s leading garden, scenic Scottish and special interest tour operator, Andante Travels – a leading provider of archaeological, cultural and historical holidays, and Dream Challenges a fundraising event service to UK charities.
We are looking to recruit a creative and commercial Senior Marketing Executive, to manage and drive the digital marketing activity for the Specialist Journeys’ brands, working alongside our Agency partners within our Group marketing team (which is responsible for the marketing of Specialist Journeys Group brands, as well as those of the JG Travel Group).
This role is focussed on driving revenue and passenger growth through data-driven paid search, social, affiliate, and other performance channels, with a focus on strategy and execution. You must be highly organised, with experience of managing paid media accounts and analysing data to monitor and optimise paid media campaigns through appropriate tools. SEO skills would be advantageous.
Lead digital performance marketing across all Group brands, managing paid media strategy with agency partners.
Oversee affiliate marketing and agency relationships to maximise results.
Analyse performance using GA4, Matomo, and MMM models, recommending data-driven optimisations.
Drive A/B testing, landing page improvements, and organic traffic growth for better conversion.
Manage paid media budgets, ensuring efficient allocation for long-term value, revenue growth and return on investment.
You’ll be joining a great team of marketing professionals who enjoy working together whilst delivering exceptional results. We offer a flexible working environment and would expect the role-holder to attend the office in Cheltenham a minimum of 2 days per week.
If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application along with salary expectations to Helen Moylan/ Chief Customer & People Officer at recruiting@justgoholidays.