Join Our Team as a Brand Marketing Leader!
Are you passionate about pets and brand strategy? We are looking for a dynamic individual to create demand and drive growth for our Royal Canin brand. Your mission will be to develop a deep understanding of pet ownership and healthy pet needs, using this insight to craft effective brand strategies and engaging programs across various touchpoints.
Your Key Responsibilities
* Drive Sustainable Growth: Lead the Royal Canin brand to achieve profitable growth through effective brand strategies and initiatives.
* Market Diagnostics: Conduct thorough diagnostics of the brand and healthy pet cluster to inform the annual integrated brand activation plan.
* Communication Strategies: Build and deploy integrated marketing campaigns that create a seamless super premium brand experience, guided by our global brand framework.
* Budget Management: Oversee the A&P budget and resources to ensure optimal ROI across key initiatives.
* Engagement and Retention: Drive direct engagement, conversion, and retention at the market level.
* Collaborative Execution: Work closely with global and regional teams, including Media, Content, CRM, and Insights, to ensure flawless execution of brand activations.
* Portfolio Strategy: Collaborate with the Healthy portfolio lead to translate strategy into actionable plans.
What We’re Looking For
* Experience: Recent experience leading marketing functions in major corporations.
* Leadership Skills: Strong leadership and strategic agility, with a proven ability to implement business strategies for competitive advantage.
* Influence: Ability to influence without authority in a matrix and collaborative environment.
* Consumer Insights: Deep understanding of consumer insights and market dynamics on both regional and global levels.
* Communication: Excellent written and verbal communication skills.
What Can You Expect from Mars?
* Diverse Team: Work alongside talented associates, all guided by our Five Principles.
* Purpose-Driven Culture: Join a company committed to building a better tomorrow.
* Learning Opportunities: Access best-in-class learning and development support from day one, including our in-house Mars University.
* Competitive Package: Enjoy an industry-competitive salary and benefits package, including a company bonus.
At Mars, we believe in equal opportunity for all. We welcome applicants from diverse backgrounds and ensure that all qualified candidates receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you require assistance during the application process due to a disability, we are here to help!
Ready to make a difference? Join us in creating a brighter future for pets and their owners!