My client is looking for a Brand & Content Lead to own and evolve their brand narrative and content strategy as the business grows.
The Brand & Content Lead will shape how the brand shows up across channels, defining content and messaging that builds awareness, trust, and long-term loyalty with a B2C SaaS audience. Working closely with Growth, Product Marketing, Design, and Community teams, you'll ensure the brand is clear, consistent, and compelling.
This is a fully remote role (UK based) that will be reporting into the CEO.
Brand & Content Lead Key Responsibilities:
* Brand & Messaging: Define and evolve the brand narrative, positioning, and messaging frameworks across products, campaigns, and communications.
* Content Strategy: Lead content as a growth driver for acquisition, engagement, and retention; plan and prioritise high-quality content that can be reused across channels.
* Go-to-Market: Support GTM strategy and product launches with clear messaging and creative direction.
* Creative Direction: Guide copy, design, and video; equip internal teams with messaging frameworks and assets.
* Agency & Partner Management: Brief and manage external agencies, ensuring alignment with brand and business goals.
* Measurement & Improvement: Track and refine content and brand effectiveness using feedback and performance insights.
Ideal Brand & Content Lead Profile:
* 4-7+ years' experience in brand, content, or editorial roles, ideally in SaaS, tech, or digital products
* Strong writing, editing, and storytelling skills
* Experience with brand voice, positioning, and cross-functional collaboration
* High standards for quality and craft; startup or scale-up experience
* Experience in B2C SaaS
* Supporting product launches or GTM campaigns
* Managing freelancers, agencies, or junior team members
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