Job Description
In this role you will play a pivotal role in developing and executing strategies that elevate LOMA’s market position and relevance, strengthen thought leadership, and position the company as an industry authority.
Responsibilities:
1. Craft clear, consistent, and compelling messaging to communicate the value of LOMA’s products, services, and innovations to both internal and external stakeholders.
2. Lead the creation and distribution of engaging content across multiple channels (social media, website, blogs, press releases, newsletters, etc.), highlighting product launches, case studies, whitepapers, and thought leadership.
3. Execute the development of high-quality Global marketing collateral (sales decks, brochures, product guides) that effectively communicate LOMA’s value proposition and highlights product Features, Advantages, Benefits or segment relevance in a highly engaging way.
4. Advise the Regional Marketing Managers in their efforts to localise all marketing collateral (sales decks, brochures, product guides, customer testimonials) for relevance.
5. Identify opportunities to enhance LOMA’s visibility in industry-specific social communities, forums, and networks. Manage media relations and build strong relationships with industry journalists, influencers, and thought leaders to increase...