An exciting opportunity to join our growing Moda marketing team with coverage across the UK. Moda Living is looking for an experienced Marketing Manager (South) to join the team and manage our projects in London, Brighton and Birmingham.
Competitive salary + bonus scheme available.
This role will be based in Southern England and candidate must be able to travel regularly into London office, and across Southern Moda neighbourhoods (London, Brighton, Birmingham). 3 days in the office or on site + occasional visits to Harrogate Head Office and other UK locations. We are a flexible workplace.
Our mission: To deliver exceptional living experiences
We continue to push the boundaries of style, service and innovation to craft considered, inclusive residential led neighbourhoods, focusing on best-in-class service and high quality design. We have a clear objective of pioneering positive change to the UK rental landscape and creating happy healthy, connected and well communities.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams reporting into Head of BTR Marketing. You will have a strong marketing background with excellent communication skills and attention to detail.
Responsibilities
* Lead marketing on Southern BTR portfolio inc. London, Brighton & Hove, and Birmingham.
* Manage day-to-day marketing activities inc. platform management, campaigns, media partnerships, comms and projects to deliver reservations to business plan.
* Take ownership of Southern neighbourhood marketing budgets and regularly track and report on spend.
* Define and execute the marketing and communication activities according to our marketing plan.
* Coordinate all marketing activities to generate leads, working alongside Digital Marketing team.
* Collaborate with other teams to increase level of enquiries and restorations.
* Track performance of all marketing campaigns.
* Manage and support on building launch activities when Moda is launching in a new city, working alongside mobilisation teams and PR agency to disrupt / draw attention to Moda.
* Maintenance of key marketing channels to ensure standards remain high and content is up to date and regularly refreshed.
* Creation and upkeep of marketing assets such as photography, brochures, floorplans and video content. Relying on team to deliver and ensuring regular updates in progress.
* Identify target partners and liaise to agree Moda benefits, plus implement comms rollout for partners. Communicating with existing or new partners to scope out, coordinate and deliver campaigns i.e. influencers, agencies, partner brands and media outlets (TV, radio, OOH).
* Regular outreach to influencers and press for sleepover stories (gifted stays).
* Responsible for advance planning and highlighting project support needed such as design or content resource. Identify upfront and brief key projects to in-house team and/or agencies.
* Regular presentation creation and presenting to internal and external stakeholders.
* Able to present key marketing updates to Team Moda, investors, agencies and partners.
* Manage and support on key marketing and brand events i.e. topping out, Open House’s and neighbourhood milestones.
* Regular competitor analysis and research of BTR and consumer brands, for insights and inspiration inc. visiting competition in each city.
* Represent the Moda brand and be a key attendee for external events and networking opportunities.
* Confidently manage client and investor relations, regularly representing marketing on calls and in meetings.
Must have's
* Bachelor's degree or equivalent experience
* 3+ years' experience in marketing
* Experience in Build to Rent or similar industry
* Ability to travel across our Southern sites and Head Offices (London and Harrogate)
* Strong verbal, written, and organisational skills
* Great attitude and ability to use initiative and work independently
Desirable
* Agency experience
* Social media knowledge
* Event management experience