Location: London (office-based, 5 days per week), plus travel.
Reports to: Founder
About Plotpackers
Plotpackers is redefining adventure travel for a generation that cares deeply about purpose, sustainability and community. We're a mission-driven travel company that's grown exponentially in just two years by creating affordable, ethical adventure experiences that leave destinations better than we found them.
Our customers don't just book trips - they join a community. With an average of 3 trips per traveller and several thousand bookings annually, we've built something rare: a high-retention, community-first travel brand. Now, as we build the world's first AI-powered creator marketplace for group adventures, we're entering our most transformative chapter yet.
This is your opportunity to become part of the brand team that brings our story, values and community to life across social platforms.
The Opportunity
As Social Media Assistant, you'll support Plotpackers' growth by helping us create engaging content, nurture our online community and elevate our presence across Instagram, TikTok and emerging channels. You'll work directly with founder Louise to shape how we show up digitally, championing a brand that inspires people to travel with purpose.
This role is ideal for someone early in their career who loves storytelling, understands what performs on social and wants hands-on experience scaling a fast-growing startup brand.
What You'll Do
Content Creation & Publishing
* Create, edit and publish high-quality content (Reels, posts, Stories, TikToks) that reflects the Plotpackers voice and mission
* Repurpose trip footage, UGC and creator content into social-first formats
* Maintain a consistent posting schedule across all relevant channels
* Support seasonal campaigns, product launches and new trip announcements with tailored social content
Community Management & Engagement
* Monitor social channels, respond to comments/DMs and identify opportunities to deepen community engagement
* Support growth through trends, interactive features and community conversations
* Foster meaningful relationships with Plotpackers travellers and creators
Creator & Influencer Collaboration
* Collaborate with our Community Assistant to source and reach out to creators aligned with our mission
* Coordinate gifting, content guidelines and asset delivery
* Maintain relationships and contribute to the early foundations of our creator marketplace
Social Insights & Experimentation
* Track content performance and gather insights to shape future strategy
* Stay ahead of trends, experimenting with new formats and ideas weekly
* Identify growth opportunities across new channels or communities (e.g., Pinterest, YouTube Shorts, Threads)
Brand & Campaign Support
* Collaborate with marketing and operations to support campaigns, announcements and partnerships
* Ensure consistency in brand tone, visual identity and storytelling across platforms
* Assist with collecting UGC from trip leaders, creators and customers
What We're Looking For
Essential Experience & Skills
* 1 year of social media or content creation experience (internships, freelance or personal projects included)
* Strong understanding of Instagram and TikTok trends, formats and best practices
* Ability to shoot and edit short-form video content
* Excellent written communication and a natural feel for brand storytelling
* Highly organised with the ability to manage multiple content streams
* Passion for social media, community, storytelling and travel
Highly Valued
* Experience working with creators or influencers
* Understanding of basic analytics (Instagram Insights, TikTok Analytics)
* Interest in travel, sustainability or community-driven brands
* A creative portfolio, TikTok/IG page or examples of content you've produced
* Experience in early-stage startups or fast-paced environments
Your Attributes
* Creative thinker who loves experimenting with new ideas and formats
* Positive, proactive and excited to learn fast
* Highly collaborative — comfortable taking direction and contributing ideas
* Empathetic communicator who understands what resonates with communities
* Passionate about purpose-driven brands, sustainability and travel that creates positive impact
Why Join Plotpackers
* High-impact role: In a lean team, your work will directly shape our brand identity and community
* Mission-driven company: Join a women-led start-up committed to sustainability and ethical travel
* Fast growth environment: We're profitable from year one with exceptional retention and thousands of annual bookings
* Creative ownership: Help build a social presence that inspires a generation to travel better
* Innovation at scale: Be part of launching a first-of-its-kind AI creator marketplace
* Exceptional team: Work closely with Louise and a tight-knit, passionate team
Ready to Apply?
If you're a creative storyteller who's passionate about social media, community and purpose-driven travel — and you're excited to help scale a high-growth start-up making adventure travel more ethical and accessible — we'd love to hear from you.
Plotpackers is an equal opportunity employer committed to building a diverse and inclusive team. We particularly encourage applications from underrepresented groups in travel and social media.