Salary: £25,984.64 + bonus + benefits
Contract: Permanent
Location: Vale Resort
Job Overview
We are seeking an additional proactive and creative Marketing Executive to join our dynamic team, based at the Vale Resort, and supporting three iconic Welsh brands: Vale Resort, Hensol Castle, and Hensol Castle Distillery. This is an exciting opportunity to play a key role in a fast‑paced, multi‑faced, family‑owned business that spans luxury hospitality, events, wellness, sport, premium spirits, and visitor experiences. You’ll be involved in the full marketing mix, with a particular focus on supporting our digital marketing strategy, which is currently undergoing a significant period of development and investment.
Reporting to the Senior Marketing team, you’ll work across a wide range of platforms and channels, helping to implement and execute campaigns that drive brand awareness, engagement and conversion.
You’ll be hands‑on with our websites, social media platforms, ticketing systems, and CRM tools — ensuring all customer touchpoints are optimised, on‑brand, and aligned with our wider digital strategy.
You will assist with content creation, website updates, SEO improvements, paid advertising (PPC), data‑driven email marketing and campaign reporting. You will also liaise with a range of internal stakeholders and external suppliers, so a professional, confident, and outgoing approach is key.
Responsibilities
* Assist with the planning and execution of marketing campaigns across web, social, email and print
* Create engaging, brand‑aligned content for multiple platforms including social media, websites and blogs
* Support day‑to‑day social media activity including scheduling, community management and performance reporting
* Update and maintain content across our websites (Umbraco and WordPress)
* Work with our CRM and email platforms (Dotdigital) to support targeted marketing campaigns
* Assist with SEO optimisation and PPC campaigns to drive traffic and conversion
* Use our ticketing, event and gift voucher platforms to manage promotions and campaigns
* Support event promotion, influencer collaborations, and content creation projects such as photography and videography
* Monitor campaign performance and analytics, contributing to ongoing improvements
* Liaise with external agencies and partners to ensure brand consistency and project alignment
* Provide support as required for events and other off‑site marketing activities as required.
* To regularly review 3rd party websites to ensure up to date brand information, news and offers are updated and current
* Provide general off‑line marketing assistance as and when required.
Qualifications
* A passionate marketer with proven experience in a marketing role (essential)
* A team player who is professional, outgoing and confident communicating with colleagues, agencies and partners
* Someone who is digitally savvy and excited about the future of marketing and technology
* Ability to manage multiple projects and deadlines in a fast‑paced environment
* Knowledge or experience in hospitality, leisure and FMCG marketing is desirable
* Strong written and verbal communication skills
* Eagerness to learn, grow and take initiative
Desirable Technical Skills
* Experience with website CMS platforms, particularly Umbraco and WordPress
* Familiarity with Dotdigital or similar CRM/email marketing platforms
* Understanding of SEO and Google Ads/PPC
* Experience using social media management and reporting tools
* Great at Office 365 and other marketing content platforms such as Canva and Buffer
* Good attention to detail with regards to design, copywriting and reporting
* Good use of the English language
What's in it for you
* Retail and leisure discount
* Complimentary gym membership and driving range
* Discounted food, drinks and accommodation
* A number of benefits for continued service
* We also extend our discounts to family and friends, so they don’t feel left out.
Benefits
* Additional leave
* Company pension
* Discounted or free food
* Employee discount
* Free parking
* Gym membership
* On‑site parking
* Sick pay
* Store discount
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