Job title: YouTube Lead
Location: London, Highstreet Kensington
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network reaches hundreds of millions of people across social platforms each month, and we are now expanding into long-form video and YouTube.
We are looking for a YouTube Lead to lead this next phase of growth.
This is a senior leadership role responsible for defining and executing the YouTube strategy across the DMG New Media portfolio, building a high-performing team, and developing scalable video franchises that translate our social reach into a powerful long‑form ecosystem.
The Role
The YouTube Lead will lead the end‑to‑end YouTube strategy for DMG New Media, working with editorial, creators and commercial teams to build a slate of high‑performing channels and formats.
This person will be responsible for turning existing social brands and talent into successful YouTube propositions, while also identifying new channel opportunities that can scale globally.
They will lead the development of repeatable formats, oversee all output, and build the operational structure required to grow a significant YouTube publishing business.
YouTube Strategy
* Define and execute the YouTube strategy for DMG New Media across multiple brands and verticals.
* Identify new channel opportunities, franchises and content formats that can scale on the platform.
* Translate social‑first brands into successful long‑form video propositions.
Content & Performance
* Oversee all YouTube output across the network.
* Develop repeatable formats and franchises designed for audience growth and retention.
* Use data, analytics and platform insights to optimise content performance.
Team Building
* Build and lead a dedicated YouTube production team including producers, editors and eventually channel managers.
* Establish workflows, commissioning processes and publishing cadence across channels.
* Working alongside with our Social Production department, create a scalable production model capable of supporting multiple channels.
Talent & Creator Development
* Work with DMG creators and external talent to develop creator‑led YouTube formats.
* Identify opportunities to launch creator channels and talent partnerships.
Commercial Integration
* Work closely with commercial teams to develop sponsorship‑ready formats and branded content opportunities.
* Ensure YouTube output supports wider revenue growth across the business.
Cross‑Platform Growth
* Build strong integration between short‑form social output and long‑form YouTube programming
* Develop distribution strategies that leverage DMG’s large social footprint to drive YouTube growth.
Experience Required
* Significant experience running YouTube channels or video publishing businesses at scale.
* Strong understanding of YouTube audience growth, formats, algorithms and monetisation.
* Experience building and managing video production teams.
* Proven ability to develop repeatable video formats and franchises.
* Experience working within a publisher, digital media company or creator‑led media business.
* Strong commercial awareness and experience working with brand partnerships.
What We’re Looking For
* A strategic thinker who understands the future of platform‑native publishing.
* Deep expertise in YouTube content strategy and audience growth.
* A builder who can create teams, systems and formats from the ground up.
* Someone comfortable operating at both a creative and operational level.
* A leader who can collaborate across editorial, creators and commercial teams.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
* 25 days’ holiday (increasing by 1 per year up to a total of 30)
* Pension plan and life cover
* Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
* Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
About Us
DMG::MEDIA
Its global newsroom of journalists, formidable story‑getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best‑read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views** in the past year.
*GA Sept 2024 **March 2024 - Feb 2025 inclusive
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Registered in England and Wales. No 5765286
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